Social Media Strategist

About Zenith
Zenith's mission is to deliver a holistic, world-class education to all learners in South East Asia. Today, Zenith is one of the leading education companies in Singapore and we provide the best-in-class educational experience across Primary to JC levels. We strive to empower learners to reach their peak potential by cultivating integral values and skills that will set them up for success in life.

Summary
We are looking for an early-career Social Media Strategist to join our team. You will be responsible for planning, developing, and executing organic social media content to increase brand awareness and engagement.

The ideal candidate will have a strong understanding of Instagram and TikTok features, best practices, and trends. You will also work cross-functionally with team members to develop and execute integrated marketing campaigns.

At Zenith, you will have the platform to gain valuable growth experience, be challenged to think strategically, and execute effectively across a wide range of business operations. You will work with and receive mentorship from an energetic team with strong industry, cross-functional, and international experience. We offer career development opportunities and provide guidance to help you deliver impact while working alongside like-minded peers in a fast-paced and dynamic environment.

Responsibilities

• Develop and execute Instagram and TikTok marketing strategies that align with the company's overall marketing goals.
• Create and manage Instagram and TikTok content calendars.
• Design and copywrite effective content that appeals to our key customer personas.
• Analyse Instagram and TikTok analytics to track performance and make recommendations for improvement.
• Stay up-to-date on Instagram and TikTok features, best practices, and trends.
• Assist in developing and executing marketing strategies that align with the company's overall goals.
• Manage daily administrative/project management tasks to support the Marketing department.

Requirements

• Bachelor's degree or diploma in marketing, communications, or a related field.
• At least 1+ year of informal (personal account) experience in social media marketing, with a focus on Instagram and TikTok.
• A solid understanding of Instagram and TikTok features, best practices, and trends, with the ability to produce or curate content that aligns with the company's marketing strategy.
• Excellent written and verbal communication skills.
• Ability to work effectively with multiple stakeholders.
• Outgoing personality; comfortable in front of the camera when needed.
• Creativity and resourcefulness.