About the job Static Ads Designer / DTC
D2C Meta Static Ad Designer
Location: UK or Europe (must work UK/Europe hours)
Type: Full-time, remote
Compensation: ~$3,000–4,000 / month, depending on experience
About the role
You'll design static ads for D2C e-commerce brands running on Meta. This is a specialist discipline — not general graphic design, not web, catalogue, or TV. We need someone who lives and breathes the D2C static ad format and produces first drafts that are ready to ship, so our creative strategists can stay focused on strategy rather than fixing artwork.
Our strategists write the copy, so you don't need to be a copywriter. What you do need is a strong design eye, fluency in the current D2C aesthetic, and the instinct to keep pace with what's converting right now.
What you'll do
Produce ad concepts in volume — typically ~8 concepts with ~5 variations each per brief.
Design across the range of D2C static formats, for example but not limited to: bold headline product images, trending image styles, claymation-style, Apple Notes-style statics, and other current formats.
Work directly with a creative strategist inside your pod, executing briefs accurately the first time.
Follow each client's brand book precisely — fonts, colours, and brand guidelines are non-negotiable for our clients.
Take design inspiration from leading D2C brands and adapt what's working into our clients' creative.
What we're looking for
Demonstrable experience designing D2C Meta static ads (portfolio required — we want to see the actual formats above, not a broad graphic-design reel).
Ear to the ground: genuine awareness of big D2C brands and current, high-converting static trends. This behaviour is essential.
Knowledge and ability to display solid design foundations such as visual hierarchy, conversion-centered design etc.
Fluent in Figma; comfortable walking through your own work, analysing what's strong, what you'd improve, and why an ad did or didn't perform.
Reliable to a brief. First drafts should come back right, not need three hours of strategist rework.
Awareness of direct-response principles and why certain creative converts.