Creative Strategist

About Zabota

Zabota is a top-ranked global recruitment firm, recognized as a Top HR Staffing Company by Clutch in 2025. We specialize in helping high-growth U.S. brands build elite, remote-first teams. Our mission is clear: Connect world-class talent from LATAM, Europe, and beyond with the most ambitious companies in the world.

About Our Client

Our client is a fast-growing performance marketing agency that helps 7-9 figure direct-to-consumer (DTC) brands scale profitably across the full customer acquisition journey, including research, strategy, creative, media buying, offer testing, and conversion rate optimization. They partner with leading ecommerce brands and combine elite talent with proprietary AI systems, internal software, and proven frameworks to deliver exceptional performance.

The company is building a lean, high-performing team of A-players and is on an ambitious path to scale to eight figures in annual recurring revenue. This is an opportunity to join early, make a significant impact, and grow into a leadership position.

About the Role

We are looking for a Creative Strategist to own the end-to-end creative strategy for around 3 ecommerce clients. You will be responsible for leading the entire creative pipeline—from research and strategic planning to concept development, creative briefing, performance analysis, and continuous iteration.

This role is ideal for someone who thrives at the intersection of marketing psychology, performance marketing, and creative strategy. Rather than spending time on repetitive execution, you'll leverage the company's in-house AI systems to accelerate research and production, allowing you to focus on strategic thinking, creative direction, and performance optimization.

Your success will be measured by your ability to consistently produce high-performing creative concepts, profitably scale Meta advertising campaigns, and maintain a strong scalable creative win rate.

Responsibilities

• Own the creative strategy for around 3 ecommerce clients from research through iteration.
• Conduct in-depth customer, market, and competitor research to build comprehensive research and strategy documents.
• Develop and ship 4-8 high-confidence creative concepts per client each week.
• Write and brief compelling ad scripts, hooks, headlines, and messaging for both video and static creative.
• Define strategic direction for landing pages and advertorials while collaborating with funnel and CRO specialists.
• Analyze campaign performance after launch and lead optimization and iteration cycles.
• Document insights, winning concepts, and learnings in client playbooks to improve future performance.
• Collaborate closely with creative coordinators, editors, designers, creators, and media buyers to ensure timely delivery.
• Leverage proprietary AI tools and internal systems to streamline research and creative workflows.
• Contribute to improving internal creative systems and processes as the company continues to scale.

Qualifications

• 2+ years of experience in Creative Strategy or Performance Marketing.
• At least 1 year of experience working within an ecommerce brand or advertising agency.
• Proven experience shipping 300+ ad scripts with multiple concepts successfully scaling to six or seven figures in advertising spend.
• Strong understanding of marketing psychology, customer avatars, awareness levels, emotional triggers, messaging, and persuasive copywriting.
• Excellent copywriting skills across video and static advertising formats.
• Ability to analyze performance metrics and translate data into actionable creative testing strategies.
• Familiarity with Meta Ads Manager is strongly preferred.
• Experience working effectively with AI tools and the ability to evaluate and improve AI-generated outputs.
• Strong organizational skills with experience managing multiple client projects using tools such as Notion, Slack, and Google Workspace.
• Self-starter with a high level of ownership, accountability, and problem-solving ability.

Offer Details

• Position: Full-Time, Independent Contractor role
• Location: Remote from Europe or Latam
• Working Hours: Monday-Friday, 9:00 AM - 5:00 PM CET
• Salary: USD $5,000-$6,000 per month
• Clear career progression:
  • Senior Creative Strategist within 3-6 months based on performance.
  • Head of Creative Strategy within approximately 12 months, with opportunities for equity and profit sharing based on leadership and results.

Hiring Steps

1. Initial Zabota Screening
2. Client Interview
3. Practical Task or Second Stage Interview
4. Offer