About the job Content Marketing Manager (Updated)
Responsibilities:
Content Creation and Management: Take the lead in crafting compelling content for both B2B and B2C audiences. Develop and execute a comprehensive content plan that aligns with the companys objectives.
Social Media Engagement: Elevate our brand presence on social media platforms by curating and delivering relevant, captivating content. Foster community engagement and grow our online audience.
Video Content Leadership: Drive video content initiatives, from ideation to execution. Develop innovative and impactful video campaigns to enhance our brand visibility.
Website Optimization: Manage and optimize website content to ensure a seamless and engaging user experience. Implement strategies to boost on-site engagement and contribute to overall SEO efforts.
Sales and Marketing Support: Collaborate with sales and marketing teams to create persuasive marketing materials, including whitepapers, case studies, and other collateral. Ensure content aligns with business objectives and resonates with target audiences.
Webinars, Events, and Seminars Strategy: Develop and execute a content strategy for webinars and seminars, aiming to educate and engage our audience while supporting lead-generation efforts.
Requirements:
Proven Experience: Minimum of 4 years in hands-on content marketing, with a background in high-tech and IT services for at least 2 years.
Language Proficiency: Exceptional English language skills, both written and verbal. Strong storytelling capabilities to effectively convey the companys narrative.
Digital Marketing Experience: knowledge and hands-on experience in SEO and SMM. Proficiency in tools like CANVA to create visually appealing content.