Brand Manager (Skincare Industry)

About Us :

Founded on May 10, 2023, Xander is a creative agency specializing in short-form video content that engages and inspires. With over 100 successful brand deals, our team of passionate, young creatives thrives on delivering impactful, results-driven videos.

As part of Xander, you'll focus on handling one of our valued brand clients, Hanna Glow.

Hanna Glow is dedicated to helping women achieve their most natural and radiant beauty with skincare and cosmetic products that are practical, affordable, and crafted from pure, natural ingredients. Certified for quality and safety, Hanna Glow delivers effective solutions inspired by nature and advanced cosmetic technology.

Key Responsibilities:

• Stay Informed on Industry trends, market dynamics, and competitor activities, consumer behavior trends, and analyze consumer behavior to determine consumer persona.
• Develop and execute comprehensive annual marketing strategies to elevate sales growth and brand presence within cross-functional divisions and report it on a monthly report to the BOD.
• Led and directed the creative team to align marketing initiatives with overall business objectives, including the Graphic designer team, Content Creator team, and Creative Marketing Campaign Team.
• Create Monthly Plan activation for Social Media.
• Directing the activation of programs for both offline and online marketing initiatives
• Create brand communication for the handled brand in a communication deck and regularly update and implement it while maintaining brand voice and brand identity.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field;
• Strong understanding of the skincare industry, including trends and consumer behavior.
• 3 years of experience handling beauty brands with a proven track record in achieving sales growth.
• Strong negotiation, analytical, leadership, and problem-solving abilities.