Senior Sales and Marketing Executive

Job Title: Senior Sales and Marketing Executive

Industry: Hospitality

Location: Victoria Island

JOB SUMMARY

The candidate will be responsible for driving business growth by developing and executing proactive sales and marketing strategies. This includes generating leads through various channels such as telemarketing, direct mail, and appointment calls, as well as conducting tours of the hotel to showcase its offerings. The candidate will be expected to make sales calls, maintain and update the CRM database consistently, and meet established sales targets. Additionally, the role involves creating and implementing strategic action plans designed to increase measurable and incremental sales revenue for the hotel.

Responsibilities/Duties:

• Responsible for Corporate and Travel Agent Room Sales for the hotel.

• Clear understanding of the hotel's business strategies then set goals and determine action plans to meet those goals.

• Update action plans and financial objectives quarterly.

• Identify new markets and business opportunities and increase sales.

• Represent Hotels in various events and exhibitions.

• Implements all sales action plans related to my market areas as outlined in the marketing plan.

• Conducts daily sales calls and arranges site inspection trips to hotels by corporate clients.

• Able to provide Quick and timely responses, immediate communication to the properties, and develop professional long-term business relationships.

• Provide the highest quality of service to the customer at all times.

• Participates in sales calls with members of the sales team to acquire new business and/or close on business.

• Executes and supports the operational aspects of business booked (e.g.CVGR, generating proposal, Corporate Rate Application letter, writing contract, customer correspondence).

• Able to support hotel service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.

• Work closely with the Sales Manager to ensure proposed rate negotiations meet the financial needs of the hotels.

• Develop strong relationships with on property front office team to ensure working in unity and always striving to achieve the same goals.

• Accompany sales team on sales calls to potential clients to assist in the development of the account and to access the effectiveness and sales skills of the other salesperson.

• Assess additional training needs based on data gathered and interaction with the sales team from property visits.

• Attending all department and hotel meetings as necessary or required.

• Targeting key accounts potential for the company.

• Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.

• Develop relationships within the community to strengthen and expand the customer base for sales opportunities.

• Manages and develops relationships with key internal and external stakeholders.

• Acquiring and developing new business accounts and preparing sales proposals for clients.

• Closely follow up on all business leads within a 24-hour response timeline to clients.

Education/ Requirements:

• B.sc/Hnd in social sciences, marketing

• 5+ years of sales and marketing experience.

• Excellent customer service and sales skills.

• Strong verbal and written communicator.

• Excellent phone and presentation skills.

• Proficiency in Microsoft Office, CRM, and sales software programs.

• Good negotiation and problem-solving skills

Salary: N500- N700k

Method of application: Interested candidates should send CVs to careers@worknigeria.com using the Job title as the subject of the email