Brand Development & Marketing Lead

Job Title: Brand Development & Marketing Lead

Location: Ikeja, Lagos

Job Type: Hybrid

Salary Budget: Negotiable

WorkNigeria (https://worknigeria.com/) is currently seeking to hire a seasoned Brand Development, Communications and Digital Marketing Expert with strong competency in strategic brand development, digital content creation and marketing. The job objective would be to strategically position the WorkNigeria brand to create maximum value for all her stakeholders through innovative digital marketing strategies. The ideal candidate must demonstrate vast experience and competency in digital content writing and web/social media management. A minimum of 7 years corporate industry experience, preferably within the Human Resource Consultancy industry is required for this role.

Summary of Responsibilities

• Develop and execute comprehensive brand development strategies to enhance brand awareness, equity, and loyalty.
• Lead the development and implementation of integrated marketing communication plans across various channels, including digital platforms, social media, email, and traditional media.
• Create compelling and engaging content for marketing materials, websites, social media channels, and other communication outlets.
• Manage and maintain brand consistency across all touchpoints, ensuring alignment with brand guidelines and values.
• Conduct market research and analysis to identify trends, insights, and opportunities for brand positioning and differentiation.
• Collaborate with cross-functional teams to align brand strategies with business objectives and marketing campaigns.
• Oversee digital marketing initiatives, including SEO/SEM, email marketing, social media advertising, and content marketing.
• Monitor and analyze the performance of marketing campaigns and communication efforts, providing insights and recommendations for optimization.
• Stay updated on industry trends, best practices, and emerging technologies in brand development, communication, and digital marketing.

Qualification/Requirement

• Advanced Degree in Marketing, Corporate Branding & Communication or related discipline.
• Experience with branding, digital marketing, website management, UI/UX design interface, digital content development, social media analytics.
• Minimum of 7 years post qualification work experience in corporate branding, communications and marketing.
• Excellent knowledge of digital content creation and marketing trends, tools, and best practices.
• Exceptional writing skills with a strong command of grammar, syntax, and style.
• Ability to create compelling, concise, and engaging content across various formats and channels.
• Familiarity with SEO principles and techniques to optimize content for search engines.

• Excellent oral and written communication skills

• In-depth working knowledge of LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, and other relevant social media platforms.
• Previous experience working in a HR Consulting or Human Capacity Development Company would be an added advantage.
• Knowledge of Energy, Power, Infrastructure, Mining, Manufacturing, Oil & Gas, Banking, Real Estate, FMCG, Fintech, Telecoms, and Information Management industries is desirable

Application: Interested candidates should send their CVs to careers@worknigeria.com using the job title as the email subject