GM Operation - Agri Business

Client Overview

Our client is a well-established, diversified business group with strategic operations across various key industrial sectors in Indonesia. Their agriculture division focuses on providing comprehensive crop nutrition solutions, including high-quality fertilizers, biostimulants, and micronutrients, supporting agricultural growth across regional and national markets.

Role Summary

Our client is looking for an experienced Director / General Manager (Agri) to lead and manage their agriculture business operations. The successful candidate will formulate and execute market-driven sales and growth strategies for fertilizer, biostimulants, and micronutrient products, while overseeing end-to-end distributor management, sales, marketing, agronomy, logistics, and finance.

Key Responsibilities

• Strategy & Business Development: Formulate and execute comprehensive business and distributor sales strategies for fertilizers, biostimulants, and micronutrient products.
• Operational Leadership: Oversee full distributor operations including sales, marketing, agronomy, logistics, and financial performance.
• Distribution Management: Set clear sales targets, define market coverage areas, and establish strong distribution channels.
• Team Management & Development: Lead, mentor, evaluate, and scale a high-performing sales and agronomist team.
• Relationship Management: Build and maintain strategic partnerships with principals, key distributors, and key accounts.
• Marketing & Educational Initiatives: Oversee promotional campaigns, demo plots, product trial implementations, and market education programs.
• Financial & Inventory Oversight: Analyze sales performance, profit margins, cash flow, AR/AP, and inventory. Manage forecasting and stock rotation to drive operational efficiency.
• Compliance & Governance: Ensure strict adherence to agricultural regulatory standards, fertilizer regulations, and principal policies.
• Management Reporting: Prepare strategic management reports and present key actionable insights to executive leadership/owners.

Qualifications & Requirements

• Education: Bachelor's degree (S1) in Agriculture, Agribusiness, Management, Economics, or a related field (Master's degree / S2 is a plus).
• Experience: Minimum 10-15 years of professional experience in the agricultural industry, specifically within fertilizers or crop nutrition sectors.
• Background: Proven track record as a Sales Manager, Business Manager, Branch Manager, or General Manager (distributor experience highly preferred).
• Domain Knowledge: Strong technical knowledge of  biostimulants, and micronutrients.
• Distributor Expertise: Deep expertise in distributor management (sales planning, channel management, pricing structures, and margin analysis).
• Financial Literacy: Proficient in analyzing basic financial statements (P&L, cash flow, AR/AP).
• Leadership: Proven ability to manage large, multi-area teams across regions.
• Network: Extensive network of principals, major distributors, and key farmer communities.
• Core Competencies: Exceptional negotiation skills, strong leadership presence, strategic decision-making, and results-oriented mindset driven by targets and KPIs.

Preferred / Bonus Qualifications

• Hands-on experience with imported products or international agri-brands.
• Proven experience managing national or regional distribution networks.
• Familiarity with fertilizer regulations (subsidized and non-subsidized sectors).
• Demonstrated experience in building distributor networks from scratch or driving business turnarounds.