Head of Content (Wine Industry)

Head of Content

Brand Growth, Content Strategy, & Digital Conversion

| Johor Bahru, Malaysia | On-site | Adore Global Ops MY |

Wine Adore is building a new way people discover and experience wine through curated experiences, strong storytelling, and a growing digital ecosystem.

We are looking for a Head of Content to lead and scale our content engine, driving engagement, consistency, and real business results across platforms.

Key Responsibilities

• Own and drive content strategy across Instagram and TikTok
• Plan and execute structured weekly content shoots
• Build and manage a consistent content pipeline and calendar
• Collaborate with videographers, editors, and internal teams
• Ensure daily content output across relevant platforms
• Oversee captions and messaging to drive engagement and conversion
• Track performance and continuously optimize content strategy
• Improve content quality, speed, and overall output

Requirements

• Experience in content creation, social media, or digital marketing
• Strong understanding of short-form video (Reels, TikTok)
• Proven ability to manage or grow content accounts
• Strong storytelling and content sense
• Hands-on, execution-focused, and highly organized
• Able to work in a fast-paced and results-driven environment
• Portfolio of content created or managed is required
• Experience in lifestyle, F&B, or hospitality is a plus
• Understanding of performance marketing or ads is an advantage
• Experience working with creators or production teams is a plus

What We Offer

• Direct exposure to founder and strategic decision-making
• Opportunity to build and scale a regional brand
• High ownership and creative freedom
• Clear impact between content performance and business results
• Performance incentives based on results