Consumer Growth Manager (Johor)

Consumer Growth Manager
Consumer Acquisition, Performance Marketing, & Market Expansion

| Johor Bahru, Malaysia | On-site | Adore Global Ops |

Wine Adore is building the future of wine discovery through our Wine Super App, immersive tasting experiences, AI-powered recommendations, and Singapore's largest corkage fee directory.

We're looking for a Consumer Growth Manager to lead growth initiatives for the Singapore market from our Johor office. This role is ideal for someone who thrives at the intersection of performance marketing, consumer behavior, partnerships, and scalable growth.

Key Responsibilities

• Develop and execute customer acquisition and growth strategies across digital channels
• Manage and optimize paid advertising campaigns across Meta Ecosystem, Google, TikTok, and other relevant platforms
• Build and manage influencer, creator, and strategic partnership programs
• Design and execute community-building, referral, and retention initiatives
• Analyze campaign performance and customer behavior to identify growth opportunities
• Collaborate closely with Product, Media, Sales, and Leadership teams to drive user growth and engagement
• Monitor market trends and competitive activities to support growth planning and execution

Requirements

• 5+ years of experience in Consumer Growth, Performance Marketing, Digital Marketing, or related fields
• Proven experience scaling consumer apps, marketplaces, e-commerce platforms, membership businesses, or lifestyle brands
• Strong expertise in paid acquisition channels including Meta Ads, Google Ads, and TikTok Ads
• Experience managing influencer marketing and partnership campaigns
• Strong analytical skills with the ability to make data-driven decisions
• Entrepreneurial mindset with a bias toward execution and experimentation
• Experience marketing to Singapore consumers is a strong advantage
  Based in Johor Bahru, Malaysia

What We're Looking For

• Growth-oriented mindset with strong commercial awareness
• Strong ownership and accountability for business outcomes
• Ability to balance strategic thinking with hands-on execution
• Data-driven decision maker who enjoys testing, learning, and optimizing
• Strong communication and stakeholder management skills
• Passion for consumer technology, digital products, and brand building