About the job Ads Optimization Specialist
What do we need?
You will dive into the fast-paced world of digital marketing, where you'll analyze ad performance, tweak campaigns for maximum impact, and unlock growth potential. With tools like Google Ads and Facebook Business Manager in your arsenal, you'll brainstorm creative strategies, test fresh ideas, and ensure every ad gets the attention it deserves. If you're data-savvy, love a challenge, and enjoy driving results, this role is made for you.
What you will do?
Set up media campaigns on platforms like Facebook Ads, Google Ads, LINE Ads, TikTok Ads, Lazada Ads, and Shopee Ads. Ensure all targets, data, creative elements, objectives, and budgets are set up correctly to achieve KPIs
Execute digital advertising campaigns across platforms to meet campaign goals, research target audiences, analyze consumer demand, and identify keyword trends to shape media strategies
Report on campaign performance, analyze findings, and provide actionable insights and recommendations for future campaigns to enhance results
Collaborate with Key Account Managers to brainstorm strategies, refine tactics, and deliver well-structured, brand-aligned media plans that resonate with key audiences
What you will need?
Bachelor's degree in a relevant field
At least 2 years of experience in digital media planning, including Social Ads, Marketplace Ads, and a preference for TikTok campaign expertise
Background in trafficking digital media campaigns, ad operations, or a solid understanding of setting up technical digital media campaigns
Ability to manage multiple projects simultaneously with independence and precision
Comfortable collaborating in a cross-functional team environment, building strong working relationships
A strategic, critical thinker who actively solves problems and works independently when needed.
Naturally curious, creative, and driven by passion for all things digital
Eagerness to embrace and master new tools and technologies while sharing knowledge with teammates
A self-starter who takes initiative and enjoys working autonomously
Proficient in MS Office tools, particularly Excel, PowerPoint, and Word