Senior Social Media Specialist

Company Overview:

Our client is a Jordanian startup digital marketing agency specializing in providing cutting-edge solutions to businesses seeking to enhance their online presence. Our client offers a comprehensive range of services including SEO, social media marketing, content creation, and website development.

About the Role:

Join our client's company as a Senior Social Media Specialist, where you'll drive our online presence to new heights. You'll shape our social media strategy, manage accounts, craft engaging content, and lead advertising efforts while ensuring community moderation. Your impact will be felt as we connect, engage, and grow together in the digital realm.

Responsibilities:

• Develop and execute social media strategies to increase brand visibility and drive engagement.
• Manage and maintain all social media accounts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Create, curate, and publish engaging content that aligns with our brand identity and resonates with our target audience.
• Monitor social media channels for relevant conversations and trends, and actively engage with followers to foster a sense of community.
• Plan and implement social media advertising campaigns to reach specific target demographics and achieve campaign objectives.
• Analyze social media metrics and insights to optimize content performance and inform future strategy.
• Stay up-to-date with the latest trends and best practices in social media marketing, and implement innovative strategies to keep our brand ahead of the curve.
• Collaborate with cross-functional teams, including marketing, design, and sales, to ensure cohesive messaging and branding across all channels.
• Provide timely responses to customer inquiries and comments on social media platforms, demonstrating excellent customer service skills.
• Moderate user-generated content and comments to maintain a positive and respectful online environment.
• Monitor and report on social media trends, competitor activities, and industry developments to identify opportunities for growth and improvement.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• +4 years of proven experience as a Social Media Specialist or similar role, with a strong portfolio showcasing successful social media campaigns.
• In-depth knowledge of social media platforms, algorithms, and advertising tools.
• Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative thinker with the ability to generate innovative ideas and content concepts.
• Strong analytical skills and the ability to interpret data to drive actionable insights.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.