About the job Marketing Automation Specialist
Location: Australia (Sydney area preferred). Remote (hybrid option available in Sydney office)
Reporting to: Marketing Director
Our Client:
Our client is a cutting-edge SaaS platform that empowers fleet operators to plan, optimize, and manage zero-emission fleets. Their customers include transit, school bus, logistics, and local government transport providers transitioning to an EV future. With approximately 200 customers in ten countries, including one of the ten largest transit systems in the U.S., they are a revenue-generating, fast-growing technology company dedicated to customer value creation and scalability.
Following the successful first close of a US$10 million funding round, they continue to expand and innovate within the EV charging space.
About the Role
We are seeking a Marketing Automation Specialist to play a pivotal role in enhancing lead generation, nurturing campaigns, and customer engagement through cutting-edge automation strategies. This role is integral to driving sustainable energy solutions and strengthening our market presence through data-driven marketing initiatives.
As the in-house HubSpot expert, you will be responsible for CRM management, executing targeted email marketing campaigns, audience segmentation, specialized reporting, and developing automation workflows that optimize marketing processes. You will also ensure seamless lead capture by integrating external lead sourcessuch as association website promotionsinto HubSpot using tools like Zapier.
A key focus of this role is to strategically repurpose existing marketing and educational content into tailored campaigns that engage specific customer segments, particularly cold leads. These initiatives aim to increase awareness of our value proposition and nurture qualified leads for transition to the sales team.
Success in this position will be measured by your ability to leverage automation tools, generate data-driven insights, execute strategic campaigns, and continuously refine marketing operations. The ideal candidate will have a solutions-oriented mindset, a passion for achieving measurable results, and the ability to adapt to evolving priorities.
Core Responsibilities
Develop, manage, and optimize HubSpot automation workflows, CRM strategies, and lead nurturing campaigns.
Execute targeted email marketing initiatives, audience segmentation, and contact list management.
Generate and analyze reports and dashboards, leveraging HubSpot data to drive strategic decision-making.
Integrate external lead sources (e.g., LinkedIn Ads, association website promotions) into HubSpot via Zapier & ZoomInfo.
Repackage and distribute marketing and educational content to engage targeted customer segments.
Ensure data integrity and maintain a high-quality contact database.
Collaborate with marketing and business development teams to align automation strategies with business objectives.
Key Qualifications
3+ years of experience in marketing automation and CRM management.
Proven expertise in HubSpot, including workflow automation and campaign tracking.
Demonstrated success in executing email marketing campaigns, audience segmentation, and contact list management.
Strong analytical skills with experience in reporting, dashboard creation, and deriving actionable insights.
Experience integrating LinkedIn Ads and external campaigns into HubSpot.
Proficiency in tools like Zapier & ZoomInfo for lead integration.
Excellent communication and collaboration skills.
Nice-to-Have Qualifications
Experience with other marketing automation platforms or CRM systems.
Knowledge of lead scoring models and advanced segmentation strategies.
Familiarity with paid advertising platforms and their integration into marketing automation.
Interest in AI tools to enhance marketing automation efforts.
Experience in managing large contact databases and maintaining data integrity.
Certifications in HubSpot, email marketing, or related fields.
Key Competencies
Analytical Thinking Ability to assess challenges and develop strategic solutions.
Decision-Making Data-driven approach to impactful decision-making.
Creativity & Innovation Designing and executing transformative marketing strategies.
Customer Focus Prioritizing engagement and satisfaction.
Communication & Collaboration Driving results through teamwork and alignment across departments.
This is a unique opportunity to take ownership of marketing automation strategy, drive impactful campaigns, and contribute to the success of an organization committed to sustainable energy solutions. If you are passionate about marketing technology and looking to make a significant impact, we encourage you to apply.