Senior Media Buyer

Client Overview:

Basmala Beads is an established brand with over five years of experience in creating and selling high-quality Islamic prayer beads and accessories. With a strong international presence, we proudly serve over 10,000 customers across 23 countries. Our success has been driven by a remote team and the dedicated efforts of our founders. As we continue to grow, we are expanding their on-the-ground team.

Job Description:

We are seeking a highly skilled and results-driven Senior Media Buyer to join our growing team. This individual will play a critical role in managing and optimizing paid media campaigns across various platforms, with a particular focus on digital advertising strategies that drive measurable growth. The ideal candidate will have at least 5 years of experience in media buying, a strong understanding of digital marketing principles, and fluency in English. Additional expertise in e-commerce and SEO will be considered a significant advantage.

Key Responsibilities:

• Campaign Strategy & Execution: Design, implement, and manage paid media campaigns across multiple channels (Google Ads, Facebook/Meta, LinkedIn, programmatic, display networks, etc.), ensuring they align with overall marketing objectives and KPIs.

• Media Buying & Budget Management: Oversee campaign budgets, monitor spend, optimize for ROI, and ensure that all campaigns are effectively tracked and optimized for performance.

• Audience Segmentation & Targeting: Develop and refine audience targeting strategies to maximize ad spend efficiency and conversion rates, leveraging advanced data and analytics.

• Performance Optimization: Continuously optimize campaigns based on performance data, including A/B testing, keyword analysis, creative testing, and bid management.

• Analytics & Reporting: Use analytics tools (e.g., Google Analytics, Facebook Insights) to generate detailed reports on campaign performance, providing actionable insights and recommendations to the team.

• Collaboration & Communication: Work closely with the creative, content, and other cross-functional teams to ensure ad creatives and messaging align with brand guidelines, marketing strategies, and business goals. Collaborate effectively with various departments to ensure seamless execution of integrated campaigns.

• E-commerce Strategy Integration: Leverage your knowledge of e-commerce platforms (Shopify, WooCommerce, Magento, etc.) to tailor media buying strategies that drive sales and customer acquisition.

• SEO Integration: Collaborate with SEO teams to ensure paid media efforts align with organic search strategies, optimizing for both short-term and long-term growth.

Requirements:

• Experience: At least 5 years of experience in media buying and digital advertising across multiple platforms.
  
• Fluency in English: Exceptional written and verbal communication skills in English.
  
• E-commerce Expertise: Solid understanding of e-commerce strategies and how media buying drives online sales and conversion.
  
• SEO Knowledge: Experience working alongside SEO teams or integrating SEO practices into paid media strategies.
  
• Tools & Platforms: Proficiency with major advertising platforms (Google Ads, Facebook Ads, LinkedIn, etc.) and familiarity with analytics tools (Google Analytics, etc.).
  
• Analytical Skills: Strong ability to analyze data, measure performance, and make data-driven decisions to optimize campaigns.
  
• Cross-Functional Collaboration: Proven ability to work effectively with cross-functional teams (e.g., creative, content, SEO, sales) to align marketing strategies and ensure campaign success.
  
• Adaptability: Ability to thrive in a fast-paced, dynamic environment with evolving business priorities.

• Self-motivated: A proactive and results-oriented professional who can work independently and as part of a team.

Preferred Qualifications:

• Experience with programmatic buying and advanced audience targeting techniques.
• Knowledge of e-commerce platforms and tools, including experience with direct-response advertising campaigns.
• Familiarity with conversion rate optimization (CRO) tactics and strategies.
• Google Ads and Facebook Blueprint certifications (or equivalent).