Content Marketing Manager

Help redefine content marketing for the UKs most overlooked but fastest-growing audience.

We are SO Home a bold, fast-moving, tech-powered start-up on a mission to revolutionise how the 65+ population in the UK finds housing, finance, and lifestyle support. We are building a brand that empowers older people and their families with knowledge, tools, and trusted options and we need a Content Marketing Manager to bring our story to life.

This is your chance to lead a content strategy with real meaning, producing high-volume, high-impact work that fuels lead generation, boosts conversions, and speaks directly to audiences that matter.

What You'll Do:

• Create compelling, high-quality content across blogs, email campaigns, landing pages, eBooks, infographics, videos, podcasts, and more.
• Tailor messaging for three core groups: older people, their adult children (influencers), and professionals (advisors).
• Write content that informs, nurtures, converts and builds long-term trust.
• Build and manage a fast-moving content calendar in line with marketing goals.
• Produce high-volume content that doesn't sacrifice quality.
• Optimise for SEO and ensure alignment with broader campaign goals.
• Storyboard and script video content for YouTube, reels, and social media.
• Use AI and automation tools to scale content ideation and production.
• Collaborate closely with marketing, CRM, and paid media teams.
• Measure performance and continually optimise based on insights.

What Were Looking For:

• A versatile and high-output content creator who knows how to write for different voices and platforms.
• Proven ability to produce content that drives measurable results (engagement, leads, conversions).
• Strong SEO knowledge and experience writing both short- and long-form content.
• Skilled in content design, video scripting, and social media storytelling.
• Fluent in tools like Canva, Adobe Creative Suite, and modern AI-based production platforms.
• Comfortable in a fast-paced, agile environment and motivated by autonomy.
• Bonus if you've worked in financial services, property, or the senior market.

Why You'll Love It Here:

• Shape a content strategy that actually helps people and scales fast.
• Full ownership and creative freedom within a supportive growth-focused team.
• Competitive salary, performance bonus and equity options.
• A chance to work with the latest in AI and content automation.
• Join a purposeful brand set to lead the 65+ market in the UK.

Ready to write your next chapter with us?

Apply with your CV, content portfolio, and a short cover letter. Lets build something important - together.