Head of Marketing (Germany)

Watton hall are partnered with a dynamic and innovative company based in Germany, focused on delivering cutting-edge solutions in our industry. Their mission is to streamline processes and enhance customer experiences through strategic marketing initiatives. We pride ourselves on our collaborative culture that emphasizes work-life balance and employee autonomy.

As the Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and lead generation. You will lead a cross-functional team and work closely with senior management to align marketing efforts with business objectives.

Main Responsibilities

• Develop and implement the overall marketing strategy to support business growth.
• Lead the marketing team in executing multi-channel campaigns across digital and traditional platforms.
• Collaborate with product management and sales teams to create compelling narratives that resonate with target audiences.
• Analyse market trends and competitive landscape to identify opportunities for differentiation.
• Drive content creation including thought leadership articles, webinars, case studies, and promotional materials.
• Foster a culture of creativity and innovation within the marketing team.

Profile

• Bachelors degree in Marketing, Business Administration or related field; MBA preferred.
• Extensive experience (5+ years) in a senior marketing role.
• Proven track record of developing successful marketing strategies that drive revenue growth.
• Strong analytical skills with the ability to interpret data and make informed decisions.

Benefits

• Flexible working hours
• Competitive salary, bonus and other benefits
• Exceptional company culture
• Professional development and growth opportunities
• Exposure to a dynamic and evolving healthcare area with a company that are actively pursuing additional marketed products.