Director of Marketing

Director of Marketing

Company Overview:

Our client is a full service commercial construction company headquartered in the greater Boston area and covers a large regional footprint in the Northeast. Their services include Tenant Improvements, Design-Build, Commercial Construction and Service & Maintenance across all market sectors.

Position Summary:

Reporting to Ownership, the Marketing Directors mission is to drive all branding and marketing activities, including but not limited to:

• Strategic Campaign Planning:

Devise and execute creative marketing campaigns that showcase excellence in the industry. From concept to implementation, you'll be the driving force behind our brand elevation.

• Brand Management:

Take the reins in maintaining and enhancing our brand identity across various channels. You'll ensure consistency and excellence in company collateral, branding, and our online presence.

• Market Research and Analysis:

Dive deep into market trends and conduct insightful analyses to identify new opportunities. Your keen understanding of the industry will be crucial in steering our marketing strategies towards success.

• Client and Network Partnerships:

Cultivate and maintain strong relationships with clients and industry partners. Your interpersonal skills will be vital in building and sustaining valuable connections that drive business growth.

• Digital Presence:

Lead the charge in managing our website and social media platforms. Engage our audience with compelling content and keep our online presence fresh, vibrant, and aligned with industry trends.

• Business Development Support:

Collaborate closely with the business development team, providing marketing initiatives that support their efforts. Your creative input will play a pivotal role in attracting new opportunities and partnerships.

Responsibilities:

• Spearhead preparation and execution of the Marketing Business Plan for the company.

• Developing and executing annual marketing content calendar.

• Responsible for managing and updating social media channels, websites, blogs, and internal marketing.

• Develop and execute external communications including presentations, promotional collateral, and marketing materials.

• Develop a competitive survey to determine whether HG competitors compete on price, quality, or differentiation; continuously monitor competition in the market

• Conduct win-loss analyses to understand the how and why regarding wins or loses on project bids across carious project types and sectors

• Solicit customer feedback and reviews and communicate results to Ownership and Ops. Teams

• Develop and execute internal communications including presentations and companywide publications.

• Coordinate public relations efforts, including writing press releases, attending media events, and producing award submittals.

• Collaborate with Business Development and Operations on RFP and RFQ response packages.

• Facilitate the overall branding process including ensuring jobsite signage is in line with organizational protocols.

• Budget/Plan/Procure project finished photography.

• Generate and screen leads from marketing campaigns, website activity, and social media interaction.

• Maintain ownership of the company CRM system fordeveloping and implementing customer relationship management strategies to increase customer satisfaction and loyalty

• Work closely with internal Management Team, Estimating Department, and Operations during preparation of qualifications, proposals, and presentations, providing key client insight and strategy and ensuring a high quality, complete product.

• Brainstorm new and creative growth strategies through digital marketing and evaluation of emerging technologies.

• Be highly visible both with internal and external clients.

• Ensure representation of our company at various local and national industry events, some of which may occur outside traditional business hours.

• Occasional travel as needed throughout the New England Area.

Qualifications:

• 5-8 years of relevant professional marketing experience.

• Strong understanding of New England commercial construction and real estate markets

• Excellent leadership and communication skills, with the ability to build, motivate, and inspire a team.

• Strong understanding of digital marketing, content marketing, social media, and traditional marketing channels.

• Strong analytical skills and experience in testing, building marketing programs and using data analytics tools for performance measurement.

• Demonstrated success in developing and executing comprehensive marketing strategies that drive business growth.

• Ability to thrive in a fast-paced and dynamic environment.

• Strong organizational and project management skills.

• Capable of managing multiple tasks with competing priorities and deadlines under minimal supervision

• Results-oriented and solution-focused with a problem-solving attitude

Benefits:

• 401(k) with company match

• Dental insurance

• Flexible spending account

• Health insurance

• Life insurance

• Paid time off

• Retirement plan

• Vision insurance