Social Media Executive (Night Shift)

Social Media Executive

Department: Marketing
Location: College Road, Township, Lahore
Working Hours: Night Shift, 9:00 PM – 6:00 AM PKT
Employment Type: Full-time

About the Role

We are looking for a creative, tech-savvy, and AI-driven Social Media Executive to join our growing Marketing team.

The ideal candidate will have a strong passion for content creation, social media trends, videography, storytelling, and emerging AI technologies. You will work closely with the Social Media Marketing Manager to create engaging, high-quality content by combining professional filming, video editing, creative storytelling, and AI-powered production techniques.

We are looking for someone who is curious, proactive, creative, and eager to experiment with new tools and innovative content formats.

Key Responsibilities

• Create, edit, and publish engaging content across Instagram, TikTok, YouTube, Facebook, and other relevant platforms.
• Shoot and edit high-quality videos for Reels, Shorts, Stories, and other short-form formats.
• Use AI-powered tools for video generation, image creation, voiceovers, captions, copywriting, editing, and content enhancement.
• Develop creative content ideas for weekly brainstorming sessions, campaigns, and brand initiatives.
• Film events, interviews, behind-the-scenes content, and employer-branding videos.
• Transform raw footage into polished, engaging short-form videos with strong hooks, storytelling, pacing, and visual appeal.
• Stay updated on social media trends, viral formats, trending sounds, content styles, and competitor activity.
• Assist with content planning, scheduling, and maintaining the social media content calendar.
• Monitor content performance, including reach, engagement, retention, and audience behavior, and provide actionable recommendations.
• Continuously explore and experiment with emerging AI and content-creation technologies to improve production quality and efficiency.

Required Qualifications

• 2–3 years of experience in social media marketing, content creation, videography, or a related field.
• Hands-on experience shooting and editing videos using a smartphone and/or professional camera.
• Strong understanding of major social media platforms and short-form video content.
• Practical experience using at least 2–3 AI content-creation tools in real-world projects.
• Basic to intermediate proficiency in video editing software such as:
• CapCut
• Adobe Premiere Pro
• DaVinci Resolve
• Strong understanding of what makes content engaging and the ability to explain creative decisions.
• Excellent communication, creativity, organization, and time-management skills.
• Willingness to continuously learn, experiment, and adopt emerging AI and content-creation technologies.

Preferred AI Tools

Experience with any of the following will be highly valued:

• CapCut AI
• Runway
• Pika
• Canva AI
• ElevenLabs
• Midjourney
• ChatGPT
• Adobe Firefly