Social Media Manager

Position Title: Social Media Manager

Employment Type: Full-Time (On-Site)
Location: College Road, Township, Lahore
Working Hours: Night Shift | 9:00 PM – 6:00 AM (PKT)

About the Role

We are looking for an experienced and creative Social Media Manager to lead our social media initiatives, oversee a growing team, and strengthen our digital presence. The ideal candidate will be responsible for developing effective social media strategies, executing high-performing campaigns, and driving brand awareness, audience engagement, and lead generation across multiple digital platforms.

Key Responsibilities

• Develop and implement social media strategies that support overall business and marketing objectives.
• Supervise, mentor, and guide a team of social media specialists, content creators, and graphic designers.
• Plan, create, and manage engaging content for platforms including Facebook, Instagram, LinkedIn, YouTube, X (Twitter), TikTok, and other relevant channels.
• Execute and optimize both paid and organic social media campaigns to increase reach, engagement, lead generation, and conversions.
• Monitor campaign performance, analyze key metrics, and implement improvements to maximize results and return on investment.
• Coordinate with marketing, sales, and creative teams to ensure consistent branding and messaging across all platforms.
• Stay informed about the latest social media trends, platform updates, and digital marketing best practices.
• Manage advertising budgets effectively and monitor campaign spending.
• Prepare regular performance reports highlighting campaign insights, audience growth, and lead generation outcomes.

Qualifications & Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• 5–6 years of experience in social media marketing, including at least 1–2 years in a team leadership or managerial role.
• Demonstrated success in planning, executing, and optimizing social media campaigns that generate measurable business results.
• Hands-on experience with digital analytics and advertising platforms such as Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and similar tools.
• Strong leadership, communication, organizational, and project management skills.
• Creative mindset with the ability to identify emerging trends and develop engaging content strategies.
• Ability to work efficiently in a fast-paced, target-driven environment while managing multiple priorities.