ROLES AND RESPONSIBILITIES

Digital Marketing Roles

Create and upload copy and images for the organizations website

Write and dispatch email marketing campaigns

Provide accurate reports and analysis to top management to demonstrate effective return on investment (ROI) and make recommendations for improvement

Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums

Design website banners and assist with web visuals

Conduct keyword research and web statistics reporting

Contribute to social media engagement and brand awareness campaigns

Develop and integrate content marketing strategies

Keep up to date with current digital trends

Manage the contact database and assist with lead generation activities

Assist in QMS, EMS and OHSMS implementation.

Maintain workplace safety guidelines and regulations to ensure a risk-free work environment

Other duties as may from time to time be assigned to you.

KEY PERFORMANCE INDICATORS

Monthly Website Traffic

Qualified Leads

Conversion Rate

Click-through-rate

Subscriptions or app/ebook downloads

Engagement with blog posts

KEY SKILLS & QUALIFICATIONS

Diploma and above in IT related courses.

1-3 Year experience.

Proficiency in digital marketing platforms.

Proficiency in WordPress and E-commerce.

Data Analysis

Content Creation

SEO & SEM

CRM

Social Media Navigation

Basic Design Skills

Verbal & Written Communication

Organization

Time Management

Strategic Planning

Resourcefulness

Detail-Oriented