Marketing Manager
Job Description:
Our client is a prominent company in the non-woven and woven industry, dedicated to providing top-quality products to our customers. They are seeking a skilled and experienced Marketing Manager to lead their marketing efforts and drive the growth of their brand.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to promote our products in the non-woven and woven industry.
- Conduct market research to identify new opportunities and consumer preferences.
- Manage and oversee marketing campaigns, including digital marketing, social media, content creation, and events.
- Collaborate with sales and product teams to align marketing strategies with business objectives.
- Monitor and analyse the performance of marketing initiatives and adjust strategies as needed.
- Build and maintain relationships with key stakeholders, including clients, suppliers, and media outlets.
- Manage the marketing budget and ensure all activities are cost-effective.
Core Competencies:
- Strong understanding of marketing principles and best practices.
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Ability to think strategically and creatively.
- Strong analytical skills to interpret marketing data and make informed decisions.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
Qualifications:
- A minimum of 3 years of experience in sales or marketing in the non-woven and woven industry (MUST).
- A Bachelors degree in Marketing, Business Administration, or a related field.
- Demonstrated success in developing and executing marketing campaigns.
- Experience with market research and data analysis.
Required Skills:
Outlets Analytical Skills Market Research Interpersonal Skills Campaigns Digital Marketing Data Analysis Social Media Suppliers Administration Research Leadership Marketing Business Communication Sales
Salary Package:
Ksh 70,000.00 - 80,000.00 (Kenyan Shilling)