As a leading downstream organization in the oil and gas sector, our client specializes in retail commercials marketing petrol stations and lubricants. To join their team, they are seeking a Marketing Specialist.

Position: Marketing Excellent Specialist

Location: Chatuchak, Bangkok

Type of hiring: Permanent

Responsibilities:

• Marketing Operations
  • Process Management: identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.
  • Campaign Management: Served as the marketing project manager for integrated campaigns from inception through execution and measurement including marketing operation excellence, fraud protection, etc.
  • Performance Measurement: Set up Marketing performance dashboard, monitor performance, develop insights, make recommendations, and implement optimizations across the pipeline, content, channels, and campaigns. And iterate continuously.
  • Goal Setting: develop measurement plans that contain benchmarks and goals for each upcoming program or campaign.
  • Infrastructure: own, maintain, and improve our marketing tech stack. Work with Business Operations to manage the health of our database and our lead management process.
  • Lead-Gen Management: support marketing and sales revenue goals by maintaining our lead-gen management process, including lead lifecycle, lead scoring, and sales alerts.
  • Data Management: work closely with Business Operations to ensure data is syncing seamlessly for accurate and up-to-date attribution, lead management, and reporting.

• Non-Bank Loyalty Partnership and Alliances
  • Led and managed the NON-BANK loyalty marketing programs that fit the company's marketing strategy, direction, and plan.
  • Be responsible for the whole process of Loyalty Partnership programs with partners.
  • Develop, improve, and customize offers with a variety of / multi choices in response to the needs/requirements of the market, consumers, and partners. Explore any prospects to develop and offer the best programs to support the business and the retail sales growth.
  • Be responsible for the growth and expansion of loyalty programs and all NON-BANK partner channels.
  • Promote the loyalty programs in partnership with both internal and external parties by encouraging them to support any activities to increase loyalty, retail sales, and business growth. Assist and support any parties to ensure a seamless application and usage of the loyalty programs.
  • Engage, visit, and monitor partners' performance for the relationship and drive the long-term viability of partnership purposes.

Qualifications:

• Bachelor or higher degree in marketing or technology management or related field. 
• Over 5 years of experience in Tech marketing, Loyalty partnership, and Sales promotion.
• Minimum 3 years of experience in Digital Marketing, Marketplace, or E-Commerce.
• Strong analytical skills. Ability to draw insights and intelligence from marketing data.
• Good understanding of database structure, data hygiene, analytics, and attribution.
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent communicator, and a desire to improve processes.
• Ability to work and travel upcountry sometimes.
• Possess a car driving license.