Position: Marketing Specialist

Type of Hiring: Permanent

Working: 5 Days/Week

Location: Khlong Luang, Pathumthani

Responsibilities:

• Develop and Implement Social Media Strategies: Create comprehensive social media plans to increase brand visibility and drive traffic. Define social media goals aligned with broader marketing objectives.
• Content Creation and Scheduling: Design and produce engaging content (images, videos, text) tailored for different platforms. Use social media management tools to schedule posts and manage content calendars.
• Monitor and Analyze Performance: Track key metrics (engagement, reach, conversions) and adjust strategies based on performance data. Provide regular reports on social media performance and ROI.
• Develop Marketing Materials: Create compelling marketing collateral such as brochures, presentations, and website content.
• Marketing and Communication Strategy: Formulate marketing strategies including budget planning and timeline management.
• Brand Awareness: Implement campaigns and initiatives to enhance brand presence and recognition in the local market.
• Build and Maintain Relationships: Cultivate strong relationships with existing and potential partners and suppliers to boost product visibility and adoption.
• Collaborate for Product Promotion: Work closely with partners to execute co-branded marketing efforts and joint promotions.
• Coordinate with Internal Teams: Maintain effective communication with relevant teams to ensure alignment with marketing objectives.
• Update on Marketing Initiatives: Keep internal stakeholders informed about ongoing and upcoming marketing activities.
• Market Research and Trend Analysis: Keep up-to-date with the latest marketing trends, competitor activities, and new technologies in the optical market. Assess potential areas for business growth and adapt strategies to leverage new opportunities.

Qualifications:

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in product marketing, business development, or a similar role.
• Demonstrated experience in managing social media platforms, with a deep understanding of social media marketing strategies and best practices.
• Canva and VDO editing skills are a plus.
• Strong communication and negotiation skills, with the ability to present ideas effectively.
• Highly motivated and results-oriented, with the ability to work autonomously.
• Excellent organizational and time management skills, with a creative approach to problem-solving.
• Strong English language skills, both written and spoken, with a commercial mindset and excellent interpersonal abilities.
• Collaborative team player with strong interpersonal skills, a positive attitude, and a willingness to learn.