Location: Bangkok (Rama 9)

Type of Hiring: Permanent

Key Responsibilities:

• Drive online sales growth across all channels, including the brands .com website (long-term priority and primary sales channel).
• Develop and implement strategies to convert marketplace customers into .com customers, ensuring sustainable long-term growth.
• Optimise digital and performance marketing strategies to enhance traffic, conversion, and ROI.
• Oversee and manage the e-commerce P&L to ensure profitability and long-term sustainability.
• Lead, develop, and scale the e-commerce team, managing four key sub-departments; Digital Marketing, Merchandise & Sales Strategy, E-Commerce Operations, and Customer Service.

Qualifications:

• Degree in any related field.
• At least 10 years of experience in Fashion Retail, Consumer Brands, or E-Commerce industry.
• Proven sales leadership with a strong track record of driving e-commerce revenue.
• Expertise in digital marketing, including performance marketing, conversion optimisation, and ad spending efficiency.
• Strong background in assortment and merchandising strategy, particularly in planning the product mix for each online channel.
• Knowledge of e-commerce operations, including logistics, fulfilment, and customer experience.
• Familiarity with tech and platform solutions.
• Leadership and team-building skills, with a focus on scaling teams and driving sustainable growth.
• Priority will be given to candidates with strong sales leadership and digital marketing expertise, rather than those with a purely operational focus.