Our client the specializes a leading energy retailer in Thailand and overseeing a comprehensive nationwide network of service stations

Position: B2C Channel Marketing Specialist

Work based Location: Jatuchak, Bangkok

Report to: Head of Marketing

Benefit: Performance Bonus 1 Month, Phone Allowance, Provident fund, Group Insurance, SSO

Roles & Responsibilities:

• Drive nationwide B2C channel growth by planning and executing retail marketing strategies, partnerships, and campaigns that increase traffic, sales, and customer retention.
• Drive end-to-end B2C promotion strategy and execution to grow sales volume through optimized, data‑driven, and ROI‑efficient nationwide campaigns.
• Strengthen retail and partner performance by driving consistent brand execution, optimizing in-store activation, and ensuring seamless nationwide delivery of promotional programs.
• Drive seamless cross‑functional alignment by coordinating budgets, resources, and external partners to ensure integrated, high‑quality execution of initiatives and national events.
• Deliver accurate performance tracking and data‑driven insights to optimize campaigns, ensure financial governance, and support strategic decision‑making.

Qualification Requirements:

• Bachelors degree in marketing, Business Administration, or related field (MBA preferred).
• At least 5 years of experience in channel marketing, trade marketing, or B2C activation — ideally in energy, oil & gas, FMCG, or automotive sectors.
• Strong experience managing retail networks, dealer relationships, and consumer programs.
• Analytical skills with ability to interpret sales and customer data.
• Proficiency of communication and presentation skills in both Thai and English
• Stakeholder management and collaboration
• Consumer-centric mindset
• Project management skills
• Self-leadership
• Proficiency in Microsoft Excel and Power BI, CRM.
• Proficiency in Digital marketing tools is a plus.
• Commercial strategic and thinking
• Strong execution with attention to details
• Be agile and innovative in fast-paced environments
• Ability to travel and work outside Bangkok sometimes