Job Description:
Job Summary
The Digital Media Specialist creates and produces engaging multimedia content to support digital marketing, branding, and enrollment initiatives. This role specializes in social-first video production, editing, and content creation for digital platforms, ensuring content aligns with brand standards, campaign objectives, and audience engagement strategies.
Duties and Responsibilities
- Produce and edit high-quality video content for digital and social media platforms.
- Capture multimedia content using mobile devices, cameras, and professional production equipment.
- Create short-form and long-form videos optimized for YouTube, TikTok, Meta, and other digital channels.
- Develop compelling visual storytelling that supports marketing campaigns.
- Collaborate with marketing and digital strategy teams to execute creative concepts.
- Repurpose multimedia content across multiple digital platforms.
- Ensure all digital content meets branding and quality standards.
- Optimize videos with appropriate titles, thumbnails, captions, and formatting.
- Analyze content performance and recommend improvements using platform analytics.
- Apply accessibility standards, including captions and visual clarity.
- Stay current with emerging social media trends, tools, and content formats.
- Manage multiple multimedia projects while meeting deadlines.
- Work independently and collaboratively to deliver engaging digital content.
Requirements
- Bachelor's degree in Digital Media, Communications, Film, Marketing, or a related field.
- 3–5 years of experience in digital media, video production, marketing, or related roles.
- Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
- Experience creating social-first video content using mobile and professional camera equipment.
- Strong understanding of YouTube, TikTok, and other social media platforms.
- Knowledge of video storytelling, editing, pacing, and audience engagement.
- Experience optimizing digital content for performance.
- Knowledge of accessibility standards for multimedia content.
- Strong organizational, communication, and collaboration skills.
- Ability to manage multiple projects in a fast-paced environment.