Job Description:
Job Summary
The Executive Director of Digital Strategy and Experience provides strategic leadership for the organization's enterprise digital ecosystem. This role develops and executes digital strategies that enhance user engagement, accessibility, and overall digital experience while supporting institutional goals. The position oversees enterprise web platforms, CRM systems, digital analytics, AI-enabled engagement tools, and other digital technologies.
Key Responsibilities:
- Develop and implement enterprise-wide digital strategy aligned with organizational objectives.
- Lead the planning, governance, and continuous improvement of websites and digital platforms.
- Establish digital governance, accessibility, usability, and branding standards.
- Oversee web strategy, content governance, SEO, and digital analytics initiatives.
- Lead teams responsible for digital strategy, UX, web development, content strategy, and digital innovation.
- Collaborate with departments to improve digital services and user engagement.
- Use analytics, user research, and performance metrics to drive continuous improvements.
- Manage digital transformation projects from planning through implementation.
- Develop policies, standards, and governance processes for digital operations.
- Manage budgets, vendor relationships, project priorities, and resource allocation.
- Foster innovation, collaboration, and customer-focused service.
- Stay current with emerging technologies, AI tools, accessibility standards, and digital trends.
Qualifications:
- Bachelor's degree in Marketing, Communications, Information Technology, Computer Science, Business, Digital Media, or a related field (Master's degree preferred).
- 7+ years of leadership experience in digital strategy, web management, UX, marketing technology, or related areas.
- Experience leading enterprise digital transformation initiatives.
- Experience managing cross-functional teams and large-scale digital projects.
- Strong knowledge of digital governance, UX, web accessibility, SEO, and analytics.
- Excellent leadership, project management, communication, analytical, and problem-solving skills.
- Ability to collaborate effectively across technical and non-technical teams.
- Customer-focused with the ability to manage multiple priorities in a fast-paced environment.