Job Description:
Grey is a fast-growing company that makes it easy for digital nomads worldwide to own foreign accounts. We help freelancers, remote workers, gig workers, and businesses create USD, EUR, and GBP foreign accounts to easily send, receive, save, and spend foreign currency.
Grey's services are provided by Grey Inc., a company duly incorporated under the laws of the State of Delaware, USA. Grey is a fully remote company with staff in Brazil, Canada, Egypt, Germany, Nigeria, Tanzania, the UK, and the USA.
The Opportunity
As our Social Media Manager in Morocco, you will lead the overall social media strategy in Morocco, with a focus on bringing Grey's products to Arabic-speaking markets and driving regional campaigns for Grey. We are seeking a talented and creative bilingual Social Media Manager proficient in both English and Arabic.
You will be in charge of formulating and implementing social campaign initiatives related to our brand, products, and events while collaborating with and assisting our global teams. You're not just managing our social media; you'll be the voice of a revolutionary brand and the driving force behind engaging stories, dynamic content, and fostering a community of Grey enthusiasts.
You will work closely with our product teams to create compelling content and campaigns that increase brand awareness and drive business results. Thus, you should have a sound understanding of the customer experience cycle, thrive on hitting business targets, and have experience leading successful social media campaigns that drive business results.
Our ideal candidate has a blend of creativity, analytical prowess, a deep knowledge of the fintech industry, and a proven track record in social media. You will work directly with the Social Media team alongside a dynamic, collaborative, and friendly team. This role is open as a full-time position.
What you'll do at Grey includes, but is not limited to:
- Develop the social media strategy to expand Grey's brands presence in Morocco
- Drive regional campaigns and offline and online activations for our global campaigns.
- Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication.
- Own and monitor KPIs and establish their use to drive successful content strategies.
- Work with the creative team to produce locally relevant creative and communication assets.
- Communicate updates and reports efficiently for internal stakeholders.
- Work cross-functionally with global teams across multiple disciplines and departments, including Marketing, Creative, PR, Support, and others, to articulate product and brand vision.
- Brief departments, freelancers, and agencies with their scopes of work
- Maintain knowledge of the cultural landscape, industry trends, audience needs, and interests to provide relevant content for engagement.
- Develop, curate, and manage engaging content in English and Arabic for our social media platforms.
- Create and edit multimedia content (videos, graphics, etc.) tailored to our Middle Eastern audience.
- Manage our social media presence and foster meaningful engagement with Grey's Morocco audience, responding timely and effectively to inquiries and comments.
- Translate and transcribe content from English to Arabic and vice versa.
- Monitor social media trends and provide insights to optimize engagement and reach.
- Collaborate with the Customer Success team to provide seamless support on social platforms.
- Stay updated on social media and fintech trends, integrating new knowledge into Grey's strategies.
- Participate in planning, executing, attending online and offline industry events, networking, and promoting Grey.
You'll be a great fit if you meet these criteria:
- 3+ years of experience in social media management and content strategy
- Experience leading successful social media campaigns that drive business results
- Strong analytical skills and experience using social media analytics tools
- Proficiency with SMM and analytic tools, e.g., Hootsuite, Sprout Social, Google Analytics, Buffer, Notion, etc.
- Excellent written and verbal communication skills in English, French and Arabic.
- An impeccable grasp of English, French and Arabic languages, including idioms and current trends in slang and expressions.
- Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders
- Ability to work independently and collaboratively in a fast-paced environment
- Good knowledge of market research techniques and databases
- A team player with strong interpersonal skills and a great attitude
- Excellent at multi-tasking, prioritizing, and managing time effectively
- A problem solver, a fast learner, and able to work in a remote environment with minimal supervision
- Detail-oriented with strong analytical skills and a knack for problem-solving.
- Proficiency with computers, especially writing programs, such as Google Suite, Notion, and Microsoft Office.
Nice to have:
- A Bachelors degree in Marketing, Communications, or a related field
- Certifications in Social Media Management Content or any Marketing-related fields
- Social media management experience in the fintech or financial industry.
What's in it for you:
- None of us would go to work for free, so we ensure that your salary correctly compensates you for your time.
- We become invested in your growth and give you access to professional development resources and training.
- When you need time away to re-group, well make it happen and pay you for your time off.
- Benefit from our great people culture and work alongside the most incredible team at Grey.
- Meet your wonderful teammates and relax at our yearly team offsite.
- If you're a creative, results-driven social media professional passionate about helping African freelancers, remote workers, and businesses succeed, we want to hear from you! Join our team and help us make a difference!