As a Senior Products Analytics Specialist, you will:

• Lead the development and delivery of comprehensive product performance reports.
• Strategize and implement methods to surface insights and reports to customers effectively.
• Collaborate with Product Managers to align analytics insights with product strategies.
• Identify opportunities to increase customer acquisition and optimize the sales funnel.
• Develop and execute data-driven strategies to drive sales growth and improve revenue.
• Act as the organizations expert on product analytics, SEO, and data optimization.
• Define, monitor, and refine KPIs to evaluate product success and customer engagement.

Experience and Background:

• Bachelor's degree in Analytics, Statistics, Computer Science, Business Analytics, or related field.
• Advanced analytics certifications (e.g., Google Analytics, Adobe Analytics) a plus.
• 5+ years of experience in product analytics or related data analytics roles.
• Experience with A/B testing and experimentation will be an added advantage.
• Expert proficiency in SQL and data visualization tools (e.g., Tableau, Power BI).
• Hands-on experience with web analytics platforms (Google Analytics, Adobe Analytics).
• Proven experience in product analytics and performance measurement.
• Experience with SEO analytics and optimization strategies.
• Experience in predictive analytics and trend analysis. You should have the ability to tell compelling stories with data.