Digital Marketing (Social Media)

Key Responsibilities:

1. Paid Media Strategy & Esecution:
   
   • Plan, execute, and optimize ad campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms.
     
   • Manage budgets and track performance to meet ROAS and CPA targets.
     
   • Align messaging and creative strategy with client objectives, coordinating with internal teams.
     
   • Set up and monitor conversion tracking via Google Tag Manager and GA4.
     
   • Utilize AI tools for ad copywriting, A/B testing, and competitor analysis.
2. Channel Ownership
   
   • Lead digital channel strategies from initial planning to performance reporting.
     
   • Define KPIs, prioritize tasks, and build campaign roadmaps.
     
   • Collaborate cross-functionally to ensure smooth execution and refine strategies based on insights.
     
   • Stay updated on digital marketing trends, tools, and best practices to introduce innovative ideas.
     
   
   
3. Organic Social & SEO
   
   • Support organic social strategy and editorial planning.
     
   • Apply SEO techniques, including keyword targeting and technical audits.
     
   • Use tools like Google Search Console and BrightEdge to identify optimization opportunities
   • Experiment with AI tools for social media content scheduling and performance tracking.
     

Qualifications:

• 5+ years in digital marketing with a focus on content and paid media.
• Proven ability to plan, launch, and scale ad campaigns on Google, Meta, Linkedin, and Youtube.
• Strong storytelling and copywriting tailored to diverse brand voices.
• Proficiency with tools like GA4, Google Ads, Meta Suite, Google Tag Manager, and Looker Studio.
• Competent in UTM management, tracking setups, and creating dashboards.
• Experience using ChatGPT, SurferSEO, Jasper, and WordPress; bonus for Webflow, Shopify, HTML/CSS knowledge.