Digital Marketing Specialist (Organic)

Job Summary

This is a hybrid digital marketing role that combines technical SEO, content strategy, analytics, and client communication. You'll be responsible for improving organic visibility for websites and apps, creating and repurposing content, and delivering performance insights to clients.

Key Responsibilities

1. SEO & ASO Management

• SEO tasks: Optimize websites for search engines (keywords, metadata, site health, indexing).
• ASO tasks: Improve visibility of mobile apps in app stores (titles, descriptions, keywords).
• Local SEO: Enhance local presence via Google Business Profiles and local citations.

2. Content Creation

• Write blog posts and social media content.
• Create or collaborate on basic graphics.
• Repurpose content across platforms like LinkedIn, Instagram (Meta), and TikTok.

3. Organic Presence & Reporting

• Optimize social media and Google profiles.
• Track and report on performance using tools like Semrush, GA4, and TrueRanker.
• Deliver monthly reports to clients.

4. Strategy & Funnel Optimization

• Provide strategic insights and recommendations.
• Suggest improvements for website UX and conversion.
• Collaborate with client teams on planning and execution.
  

Skills You Need

• Solid experience in SEO, ASO, and content marketing.
• Proficiency in tools like Semrush, GA4, Looker Studio.
• Strong writing and basic graphic design skills.
• Ability to analyze data and present it clearly.
• Self-motivated, organized, and good at managing multiple projects.