Digital Marketing Specialist

Hiring Company Summary:

We are looking for a highly experienced Digital Marketing Specialist to lead the marketing efforts for three unique businesses: a professional services firm, a vacation rental company, and a real property management company. The ideal candidate will have extensive experience in strategic marketing, team leadership, and a deep understanding of the hospitality and real estate industries.

Company 1: VargasAndrews

VargasAndrews is an international professional services firm specializing in business transformations and turnarounds. We are driven by a passion for customer obsession, teamwork, agility, and accountability. Our vision is to become a global leader in business transformations.

Company 2: Smart Suites LLC (Vacation Rental/Airbnb)

Managing 44 vacation rental suites in Queensland, this company focuses on delivering exceptional guest experiences through personalized hospitality and efficient service.

Company 3: Flourish Homes (Real Estate)

Fluorish Homes is a real property management company dedicated to helping everyone involved from clients to employees grow and succeed. We are committed to fostering a supportive environment where everyone can "flourish."

Key Responsibilities:

LinkedIn Outreach & B2B Marketing:

• Develop and implement targeted LinkedIn campaigns to identify potential vacation rental partners.
• Build and maintain relationships with B2B clients within the vacation rental industry.
• Track LinkedIn outreach using CRM tools to ensure successful lead generation and manage campaign performance.

SEO Optimization:

• Optimize property listings for vacation rental platforms such as Airbnb, Booking.com, and VRBO to improve search visibility and rankings.
• Conduct keyword research and implement SEO strategies tailored to vacation rentals.
• Continuously monitor and analyze SEO performance metrics to enhance rankings and visibility on rental and property management platforms.

Content Marketing & Strategy:

• Collaborate with content teams to create engaging, SEO-aligned content for digital marketing channels.
• Ensure that content aligns with both SEO objectives and LinkedIn outreach goals for both Smart Suites and Flourish Homes.
• Work on strategies that drive traffic and engagement to both businesses' online presence.

Reporting & Analysis:

• Provide regular reports on the performance of LinkedIn outreach and SEO campaigns.
• Analyze marketing data to make informed decisions and suggest improvements in strategy and execution.
• Ensure continuous refinement and optimization of marketing tactics based on data insights.

Skills and Qualifications:

• 5+ years of experience in marketing, particularly in the vacation rental, hotel, or real estate property management industries (NON NEGOTIABLE REQUIREMENT)
• Strong understanding of LinkedIn B2B marketing and lead generation.
• Proven track record of successful SEO optimization, particularly for platforms like Airbnb, Booking.com, and VRBO.
• Experience in content marketing and strategy development, with an emphasis on SEO alignment.
• Proficiency in CRM tools and data analysis to track and report on marketing performance.
• Excellent communication and organizational skills, with the ability to manage marketing efforts across two companies.
• Strong analytical and problem-solving skills.
• Detail-oriented and results-driven.
• Ability to balance priorities and multitask across different platforms and campaigns.
• Collaborative and able to work in a dynamic, fast-paced environment.