Notes before application:

• Kindly review the full position description and ensure you meet the non-negotiable requirements before applying.
• This is an independent contractor role, with an all-inclusive compensation ranging from AUD 1,300 to AUD 1,800.
• Only shortlisted candidates will be contacted.

Hiring Company Summary

We are looking for a skilled Marketing Manager to lead and execute marketing strategies for two growing businesses: a vacation rental company specializing in short-term accommodations and a real estate property management firm.

This role requires a marketing professional with experience in both vacation rentals and real estate, with a strong focus on LinkedIn outreach, SEO optimization, and content marketing to enhance brand visibility and drive engagement.

About the Businesses:

• Vacation Rental Company Manages a portfolio of short-term rental suites across key locations in Queensland, including Rocklea, Sunnybank, Acacia Ridge, and Kuraby. Committed to delivering exceptional guest experiences through high-quality service, cleanliness, and comfort.
• Real Estate Property Management Firm Dedicated to fostering growth for property owners, tenants, and employees, this company provides comprehensive management services designed to create thriving communities and sustainable success.

This is an exciting opportunity to shape and elevate the marketing presence of two dynamic brands in the hospitality and real estate industries.

Key Responsibilities:

LinkedIn Outreach & B2B Marketing:

• Develop and implement targeted LinkedIn campaigns to identify potential vacation rental partners.
• Build and maintain relationships with B2B clients within the vacation rental industry.
• Track LinkedIn outreach using CRM tools to ensure successful lead generation and manage campaign performance.

SEO Optimization:

• Optimize property listings for vacation rental platforms such as Airbnb, Booking.com, and VRBO to improve search visibility and rankings.
• Conduct keyword research and implement SEO strategies tailored to vacation rentals.
• Continuously monitor and analyze SEO performance metrics to enhance rankings and visibility on rental and property management platforms.

Content Marketing & Strategy:

• Collaborate with content teams to create engaging, SEO-aligned content for digital marketing channels.
• Ensure that content aligns with both SEO objectives and LinkedIn outreach goals for both Smart Suites and Flourish Homes.
• Work on strategies that drive traffic and engagement to both businesses' online presence.

Reporting & Analysis:

• Provide regular reports on the performance of LinkedIn outreach and SEO campaigns.
• Analyze marketing data to make informed decisions and suggest improvements in strategy and execution.
• Ensure continuous refinement and optimization of marketing tactics based on data insights.

Skills & Qualifications:

• [REQUIRED] 5+ years of experience in marketing, particularly in the vacation rental, hotel, or real estate property management industries.
• [REQUIRED] Strong understanding of LinkedIn B2B marketing and lead generation.
• [REQUIRED] Proven track record of successful SEO optimization, particularly for platforms like Airbnb, Booking.com, and VRBO.
• [REQUIRED] Experience in content marketing and strategy development, with an emphasis on SEO alignment.
• Proficiency in CRM tools and data analysis to track and report on marketing performance.
• Excellent communication and organizational skills, with the ability to manage marketing efforts across two companies.
• Strong analytical and problem-solving skills.
• Detail-oriented and results-driven.
• Ability to balance priorities and multitask across different platforms and campaigns.
• Collaborative and able to work in a dynamic, fast-paced environment.