We are a B2B professional services startup targeting professional services, e-Commerce and software companies with annual revenues between $50M and $150M. We are seeking an experienced marketing expert or agency to design and execute comprehensive marketing strategies that minimize the time to our first client acquisition. This role will involve pre-launch planning, business launch activities, and ongoing marketing initiatives to ensure rapid and sustained growth.

Scope of Work

1. Strategic Planning

• Quick-Start Marketing Plan: Develop a tactical plan with immediate steps to secure our first clients.

2. Business Launch Marketing: Fast-Track Client Acquisition

• Website Optimization: Create or enhance our website for lead generation, ensuring it is SEO-friendly and optimized for conversions.
• Landing Pages: Develop high-converting landing pages tailored to specific services and target audiences.
• Content Marketing: Create and disseminate impactful content (blogs, whitepapers, case studies) that resonate with target clients' needs.
• Email Marketing Campaigns: Design and implement targeted email campaigns to nurture leads and drive conversions.
• Paid Advertising: Set up and manage PPC campaigns (e.g., Google Ads, LinkedIn Ads) for immediate lead generation.
• Social Media Marketing: Develop and execute strategic campaigns on platforms like LinkedIn to engage decision-makers and promote services.
• Webinars and Virtual Events: Plan and promote webinars or virtual events to demonstrate expertise and attract potential clients.
• Sales Enablement: Produce sales collateral (brochures, presentations, one-pagers) to assist the sales team in converting leads.

3. Ongoing Marketing Activities: Sustained Growth and Lead Nurturing

• Lead Generation and Management: Maintain a steady pipeline through ongoing lead generation efforts.
• Content Updates: Regularly refresh content to keep audiences informed and engaged.
• SEO and SEM Optimization: Continuously optimize SEO and SEM strategies to boost visibility and drive organic traffic.
• Analytics and Reporting: Track KPIs, assess marketing performance, and provide actionable insights with regular reports.
• Campaign Optimization: Adjust campaigns based on performance data for maximum ROI.
• CRM Integration: Implement and manage CRM systems (e.g., HubSpot, Salesforce) to streamline lead tracking and nurturing.

Deliverables

• Tactical Marketing Plan with immediate action steps
• Optimized website and high-converting landing pages
• Content assets (blogs, whitepapers, case studies)
• Set up and execution of email marketing campaigns
• Managed paid advertising campaigns (setup, management, reporting)
• Social media strategy and content
• Webinars/virtual event planning and execution
• Sales collateral creation
• Monthly marketing performance reports
• CRM setup and lead management

Timeline

• Project Kickoff: Within 1 month
• Pre-launch Completion: 1-2 months
• Business Launch Marketing: December, January, February
• Ongoing Marketing Activities: Continuous with monthly evaluations

Budget We are seeking proposals with fixed fee structures or fixed monthly retainer arrangements to ensure budget predictability. Please include:

• Fixed Fee Proposal: Total cost for the entire project or specific milestones.
• Fixed Monthly Fee Proposal: Monthly rate for ongoing marketing services.

Specify your preferred payment structure within your proposal. Leaving this out will automatically reject your application.

Required Skills and Expertise

• B2B Marketing Experience: Proven track record in B2B marketing, especially in professional services, E-Commerce and software sectors.
• Rapid Implementation Skills: Ability to design and implement marketing plans swiftly for quick client acquisition.
• Digital Marketing Expertise: Strong proficiency in SEO, SEM, PPC, email marketing, social media, and content marketing.
• Lead Generation Proficiency: Solid experience in lead generation and management for driving conversions.

We look forward to your proposal and the opportunity to partner in propelling our growth from the outset.