About the job Chief Revenue
About Us
Impactum Group is a leading provider of end-to-end strategic communication services for commercial and political projects, founded and led by Lucian Despoiu (CEO), with our main HQ in Bucharest, Romania, offices in 5+ countries, and global projects. We specialize in real-time polling and data collection, influencer marketing, programmatic advertising, media production, and international public relations. We’re a tech-enabled services firm that works for a wide array of projects, from commercial to political and government.
Our group is formed of 10+ companies, with 250+ people, which in practice, act as a unified whole to serve on projects we work on. Some examples of the companies in the group are:
Evonomix: A leading digital marketing agency.
Kondiment: A leading marketing and communication agency.
Majoritas: A leading firm that provides end-to-end political campaigning services, software and training, with campaigns in 40+ countries since 2008.
Impact Media Group is a newly formed entity under the Impactum Group umbrella, bringing together a dynamic portfolio of online media brands, including Atlantico.fr, Global South World, Worldvisualized and its social media page, Qonversations and The Jakarta Post. Our vision is to build a leading global media platform that delivers insightful and engaging content, powered by data and driven by innovation. We are committed to providing a unique perspective on global events, particularly those impacting the developing world.
About You
You are a strategic business developer and revenue-oriented leader with a proven track record in monetizing online media platforms. You have a deep understanding of various monetization models, including advertising, subscriptions, and partnerships. You are creative, and analytical, and possess a strong understanding of user experience and how to integrate monetization strategies seamlessly for media outlets. You are comfortable working in a fast-paced, ever-changing, and dynamic environment and collaborating with cross-functional teams.
You are based anywhere in Europe and can work autonomously and asynchronously in this time zone.
Frequent traveling to various countries throughout Europe, Asia, and Africa will be required.
Top 5 Objectives
Develop and Implement Monetization Strategies: Design and execute monetization strategies across our growing media platforms, and data visualization projects.
Drive Revenue Growth: Identify and implement revenue-generating opportunities, focusing on achieving break-even and profitability within 2-3 years.
Optimize Advertising Revenue: Develop and manage advertising partnerships, optimize ad placements and formats, and maximize advertising revenue.
Build Subscription Models: To generate recurring revenue, explore and implement various subscription models, including tiered subscriptions, premium content offerings, and many more.
Collaborate with Internal and External Teams: Work closely with editorial teams, product management, the development team, and Giraffa (our programmatic advertising arm) to ensure seamless integration of monetization initiatives.
Other Responsibilities
Conduct market research and analyze industry trends to identify monetization best practices.
Lead, motivate and provide strategic direction to multifaceted teams overseeing revenue operations while maximizing revenue performance and alignment with group-wide strategic objectives.
Develop and manage budgets, track revenue performance (CAC, CLV, etc), and provide regular reports to management.
Lead global and complex contract negotiations.
Negotiate partnerships and collaborations with external corporate and institutional organizations.
Requirements
8 - 10 years of experience in media monetization, preferably with a focus on online media advertising.
Strong understanding of advertising, subscriptions, and other revenue models.
Experience working with programmatic and native advertising platforms and technologies.
Excellent analytical, communication, and negotiation skills.
Ability to work independently and as part of a cross-functional team.
Bachelor's degree in Business, Marketing, or a related field.
A good command of English is mandatory while French is a big plus.