Product Lead (CRM & BI) – Regulated iGaming

Department: Product
Reports To: CPO / Business Lead
Employment Type: Full-time
Working Model: Fully Remote
Working Hours: Monday–Friday, 09:00–18:00
Salary: USD 6,000–10,000/month (based on the candidate's experience and capabilities)
Nationality: Taiwanese / Chinese
Language: Fluent Mandarin Chinese and English

Position Overview
We are looking for a senior Product professional with strong experience across CRM, Player Lifecycle, BI / Data Products, Data Governance, and regulated product environments.

This role will own the strategy, roadmap, development, and delivery of CRM, BI, Player Lifecycle, and related core platform capabilities.

The successful candidate will work closely with Engineering, Data, Operations, Compliance, Risk, AML, Security, and other cross-functional teams to build scalable, data-driven, compliant, and auditable product capabilities.

Most importantly, we are looking for someone who has actually built or led CRM and BI/Data products from 01 or 1N, rather than simply using existing CRM, marketing automation, or BI tools.

Key Responsibilities
1. Product Strategy & Roadmap
Define the product vision, strategy, and roadmap for CRM, BI, Player Lifecycle, and related core platform products.
Translate business and user needs into measurable product objectives, PRDs, priorities, and delivery plans.
Balance business growth, compliance requirements, data infrastructure, user experience, operational efficiency, and technical debt.
Own the full product lifecycle from research and requirements through design, development, testing, launch, monitoring, and optimization.

2. CRM & Player Lifecycle Products

Own and develop CRM and lifecycle capabilities including:

Player Segmentation & Tagging
Lifecycle Management
Event Triggers & Journey Automation
Multi-channel Messaging
Frequency Caps & Suppression Rules
Preference & Consent Management
Campaign / Incentive Configuration
Experimentation & Attribution
CRM / Operations Backend

Build CRM capabilities that improve player lifecycle management and operational efficiency while ensuring appropriate controls for restricted, high-risk, self-excluded, cooling-off, or otherwise protected users.

3. BI, Data Products & Data Governance
Lead the development of BI and Data Product capabilities across business, product, operations, compliance, risk, finance, and customer service.
Define core business metrics, metric definitions, dashboards, and reporting frameworks.
Drive event tracking, data models, data lineage, permissions, data quality, and governance.
Build reusable and traceable self-service BI / analytics capabilities.
Work closely with Data Engineers, Analysts, and Engineering teams to improve data accuracy, completeness, consistency, accessibility, and usability.

4. Compliance, Responsible Gaming & Risk
Work closely with Compliance, Legal, AML, Risk, Security, and Customer Service teams to translate regulatory and internal requirements into product capabilities.
Support product controls involving KYC, account restrictions, player risk segmentation, self-exclusion, cooling-off periods, Responsible Gaming, payment/transaction monitoring, and audit trails.
Ensure critical controls and workflows are configurable, monitorable, traceable, and auditable.
Support impact assessment and product remediation in response to regulatory changes, audit findings, data-quality incidents, or significant risk events.

5. Core Platform & Cross-functional Delivery
Support or own platform capabilities involving accounts and identity, wallets, payments, gaming/content integrations, customer service, and operational back-office systems.
Lead Product Managers, Product Operations, or cross-functional project teams.
Collaborate with Engineering, Design, Data, QA, Operations, Compliance, Risk, Security, Finance, and Commercial teams.
Manage complex cross-system dependencies and drive end-to-end product delivery.
Clearly communicate product strategy, data insights, progress, dependencies, and risks to management.

Job Requirements
-5+ years of Product Management experience within Internet, Platform, Transaction, Data Product, iGaming, or other regulated environments.
-At least 2 years of experience owning a complex product domain, core platform, or product team.
-Hands-on experience building CRM / Player Lifecycle / Marketing Automation products.
-Hands-on experience with BI / Data Products, metrics, data models, dashboards, or Data Governance.
-Must have actually built or led CRM and BI/Data product capabilities, rather than simply operating existing tools.
-Proven ability to independently own Product Strategy, PRDs, Roadmaps, requirement breakdown, metrics, and end-to-end product delivery.
-Experience translating compliance, risk, privacy, or internal policies into product workflows, controls, permissions, and data requirements.
-Strong data and analytical capabilities, with experience in SQL, Data Visualization, experimentation, or close collaboration with Data teams.
-Strong leadership and cross-functional stakeholder management skills.
-Experience within iGaming or another regulated industry.
-Fluent Mandarin Chinese and English, with the ability to independently prepare product documentation, analysis, and management presentations in both languages.

Highly Preferred Experience
Regulated iGaming product experience
CRM Platform / Marketing Automation
CDP / Player Lifecycle
BI / Self-service Analytics
Metrics / Data Governance / Data Quality
KYC / AML / Risk Control
Responsible Gaming
Player Protection / Consent Management
Multi-market / Multi-language platforms
International or cross-cultural product teams

Key Hiring Focus
We are specifically looking for a Senior Product professional who has genuinely built CRM + BI/Data Products from 01 or 1N.

Candidates should be able to clearly explain their direct ownership and contribution in areas such as:

CRM / Lifecycle:
Segmentation, Player Tagging, Journey Automation, Event Triggers, Frequency Control, Consent Management, Suppression Rules, Experimentation, and Attribution.

BI / Data:
Metrics, Tracking, Data Models, Dashboards, Data Quality, Permissions, Data Governance, and Self-service Analytics.

Compliance:
Ability to translate regulatory, Responsible Gaming, player protection, risk, and compliance requirements into actual product capabilities and controls.

Industry:
Experience within iGaming or another regulated industry, with regulated iGaming experience highly preferred.