Marketing Specialist (FX Industry)

Nationality: Thai Prefer
Onsite
Onsite location: Bangkok
Language: Fluent in English,Fluent in Thai or Vietnamese is a plus
Salary range : 25-40k + bonus

Job Summary
We are seeking a dynamic and results-driven Marketing Specialist to join our growing team. This role is pivotal in enhancing our brand presence across digital platforms and supporting our regional expansion. You will be responsible for managing our social media ecosystem, optimizing our web presence for organic growth, and providing critical support to our Country Manager in partner (IB) relations.

The ideal candidate will have a background in the Foreign Exchange (FX) industry, a deep understanding of digital marketing, and the linguistic capability to navigate the Southeast Asian market.

---

Key Responsibilities

1. Social Media Management
* Develop, implement, and manage our social media strategy across platforms including Facebook, Instagram, LinkedIn, Telegram, and others relevant to the FX industry.
* Create engaging content (copy, visuals, and basic video) tailored to different audience segments to increase brand awareness and engagement.
* Monitor social media trends, competitor activities, and community feedback to optimize channel performance.

2. SEO & Digital Growth
* Execute and manage SEO (Search Engine Optimization) strategies to improve organic search rankings and drive high-quality traffic to our website.
* Monitor website analytics and performance metrics to identify areas for improvement in conversion rates and user acquisition.
* Assist in running lead generation campaigns and digital advertisements to boost the company's online footprint.

3. Regional Operations & CM Support
* Collaborate closely with the Country Manager to support the acquisition, onboarding, and relationship management of Introducing Brokers (IBs).
* Assist in localizing marketing materials and strategies for the Southeast Asian market.
* Support regional events, webinars, and promotional activities tailored to the IB network.

---

Requirements & Qualifications

* Industry Experience: Prior experience working within the Foreign Exchange (FX) or Fintech industry is highly preferred.
* Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
* Digital Skills: Proven experience in social media management and a solid understanding of SEO tools and principles.
* Language Skills:
* English: Must be fluent in English (written and spoken) as the primary working language.
* Southeast Asian Languages: Fluency in Thai or Vietnamese is a significant advantage and highly desired.
* Communication: Excellent interpersonal skills with the ability to communicate effectively with internal teams and external partners.
* Mindset: A proactive, self-motivated individual who thrives in a fast-paced, multi-tasking environment.

---

What We Offer
* Competitive salary and performance-based incentives.
* A clear career progression path within a global financial services firm.
* The opportunity to work in a diverse, multilingual, and high-energy team environment.