Marketing Director

• Language: Fluent Mandarin & English
• Salary: USD 4,000–15,000/month, depending on the candidate's experience and capabilities
• Work Arrangement: Remote now ''Malaysia onsite after approximately 4–6 months''
• Working Hours: Asian business hours
• Days Off: Generally 2 days per week, subject to company scheduling
• On Call: Required during days off
• Malaysia Relocation: Work visa & accommodation covered by the company
• Remote Period: Meal allowance provided

Role Overview
The company is currently building its B2C iGaming platform and marketing team from 0 to 1.
The Marketing Director will lead overall marketing strategy, user acquisition, brand development, Paid Media, Affiliate/Agent channels, KOL partnerships, business partnerships, and marketing budget management.
The role will also build and manage the core marketing functions, including Growth/Promotion, Affiliate & Agent Development, Business Partnerships, Brand, and Paid Media.

Key Responsibilities

• Build the Marketing team from 0 to 1, including hiring, team structure, SOPs, KPIs, training, and performance management.
• Develop annual and quarterly marketing and growth strategies.
• Lead Paid Media, Affiliate, Agent, KOL/Influencer, Brand, and Business Partnership initiatives.
• Manage user acquisition and conversion funnels from Registration FTD Retention/LTV.
• Manage marketing budgets, channel performance, and ROI.
• Establish Tracking, Attribution, reporting, and marketing data systems.
• Monitor key metrics including FTD, CPA, CAC, ROAS, ROI, and LTV.
• Work closely with Product, Operations, Technology, Risk, Finance, and HR.
• Take overall responsibility for marketing growth and performance results.

Requirements

• 5+ years of experience in iGaming / online gaming or related industries.
• 2–3+ years at Director, Head, or equivalent senior management level.
• Proven experience building and managing marketing teams from 0 to 1.
• Strong knowledge of Paid Media, Affiliate, Agent, KOL/Influencer, Brand, and Business Partnerships.
• Strong understanding of user acquisition, conversion funnels, Tracking, and Attribution.
• Experience managing marketing budgets and key performance metrics such as FTD, CPA, CAC, ROAS, ROI, and LTV.
• Strong leadership, hiring, negotiation, and cross-functional management skills.

Preferred

• Previous Marketing Director experience within iGaming.
• Experience managing teams of 20–50+ people.
• Successful Paid Media scaling experience.
• Strong Affiliate / Agent / KOL / media networks.
• Experience launching new platforms or entering new markets.
• Experience across Hong Kong, Taiwan, Malaysia, or Southeast Asian markets.

Target Profile
Mandarin-speaking candidates with Southeast Asian market experience are preferred, particularly those with strong local market knowledge and player/user operations experience in Hong Kong, Taiwan, or Malaysia.