Manager, Digital Transformation

JOB PURPOSE
Primary
·         Manage and drive multiple digital transformation projects from end to end including 
          project definition, success milestones & measures, finance, tender, external and internal 
          stakeholder engagements, and ensure smooth progress and delivery.
·         Defines digital technology roadmaps in collaboration with business stakeholders, 
           business partners.

Secondary
·         Participate in data infrastructure set up, assist in administering new data infrastructure, 
          data model and data sets in accordance with data governance standards.
·         Act as assistant data custodian over one module and ensure accurate and useful website 
          data collection and ingestion for it; and become competent with its applications.
·         Act as a Data Steward for organization’s data.
·         Develop cost-benefit cases for new digital transformation initiative.

JOB CONTENT

1)    Digital Transformation Project Management (70%)
a) Assist in defining digital transformation projects, success measures and timeline.
b)     Evaluate project finances, IRR and ROIC.
c)    Engage and evaluate 3rd party vendors for selection or tender process; prepare and call for tender where required.
d)    Identify, engage and manage participants through AGILE process.
e) Communicate, manage and assist in resolving issues between requestors and implementers arising from projects.

2)    Data Stewardship (15%)
a)    Participate in setting up Salesforce Marketing Cloud modules.
b)    Data stewardship over Salesforce data: familiarise with existing data content, context and business rules; and set directions for new ones in accordance with data governance standards.

3)    Data Custodian (15%)
a)    Assistant custodian for 2 main components.
b)    Interaction Studio - Assist in setting up and maintaining website data tracking, collection, site-mapping, DB structure, data model and ingestion of product feed.
c) Marketing Cloud – learn and familiarise with customer segmentation, journey building/testing/refining and regulating across channels. (Audience builder, Journey builder, Ad studio, Email studio, Mobile studio).

KNOWLEDGE & SKILL

Education / Professional Qualification
    Bachelor in Computer Science, Information Technology, Engineering, Industrial Engineering.
    AGILE certification is an added advantage.
    MBA is an added advantage.

Professional Experience
At least 7-10 years of work experience in digital/technology project management, digital marketing, database administration, internet and marketing/advertising technology and Internet of Things.

Complete understanding of Big Data life cycle, from databases to analytics including use of its tools.

COMPETENCIES

·   Identify the measurable critical technical and leadership competencies for successful performance in the job.

COMPETENCIES

Technical
     Salesforce, SQL, Relational Database, project finance, ETL, PMP, AGILE, business analyses.

Leadership
     Strong communications, project management and multi-tasking skills.
     Good organization, analytical and problem-solving skills.
     Able to work independently under stress and fast pace environment.
     Strong interpersonal skills and ability to interact with people from diverse backgrounds.
     Good team player.

IMPACT / ACCOUNTABILITY
     The Digital Transformation Manager shall assist the MY dealerships in its digital 
      transformation journey in the capacity of a project manager.  The role oversees projects 
      that will have an impact on both revenues and costs.  It shall form collaborative groups for 
      projects and work in a highly matrixed structure.  The role shall also influence others to 
      instill a new culture embracing digital transformation.

      Apart from the Digital Project Management role, the person shall be familiarized with the 
      organization’s data because all the projects will lead back to mining the data at different 
      touchpoints.  As a data steward, the role shall have responsibility over the quality and 
      reliability of the new data captured.

      In addition, the role will be double up as an assistant data custodian for one or more of the 
      new Salesforce modules initially.  This secondary responsibility helps the project manager 
      develop depth with the technology and its applications for the new digital projects to be 
      managed.

      Guide the Company through all stages of digital transformation, backed by a business-first 
      mindset to drive the business moving forward.