Marketing & G2M Lead

We are partnering with a newly established, high-potential marketplace startup in the UAE to build their founding team.

At Uplift, we work closely with our clients not only to fill roles, but to shape the core teams that will define their success. These positions are part of the initial leadership layer, offering a rare opportunity to join at an early stage and directly influence how the business, product, and customer experience are built from the ground up.

If you enjoy fast-paced environments, high ownership, and turning ideas into reality, this could be a very exciting opportunity to be part of something early and impactful.

Key Responsibilities

Own go-to-market end-to-end—building a strong brand, driving the customer funnel, and scaling supply through the Top User program and community-led acquisition.

1) Brand & Positioning

• Define positioning, messaging, brand voice, and core narratives (trust, value, social-first resale)
• Own creative direction for content, campaigns, and launch moments
• Build a repeatable content engine (UGC, creators, community stories, drops)

2) Growth Funnel (Acquire Activate Retain)

• Own acquisition plan across paid + organic (social, influencer, partnerships, referrals)
• Set funnel KPIs and reporting: CAC, activation, first purchase rate, repeat rate
• Collaborate with product on conversion optimization (landing pages, onboarding, first-listing/first-buy)

3) Supply and Community Programs (Grow Inventory + Power Sellers)

• Drive listing/inventory growth: challenges, drops, ambassador programs, referral loops
• Establish local partnerships/events to seed supply and demand (schools, communities, clubs, women networks)

What Were Looking For

• 3-5 years of Ex-FMCG (Unilever/P&G ideally) experience with strong brand-building fundamentals
• Ideally marketplace/e-commerce growth experience (performance + community)
• Strong execution operator: can build playbooks, run campaigns, and measure results
• Comfortable in early-stage ambiguity; hands-on and fast
• Arabic and previous experience in the UAE is preferred

Compensation

• Up to AED 20K/Month + meaningful stock options
• High-ownership role shaping brand, growth engine, and supply flywheel
• Preferably own visa or golden visa holder