Digital Marketing Specialist

One of our clients is looking for a results-driven Digital Marketing Executive to join their APAC marketing team, focusing on SEO, PPC, email marketing, website optimization, and digital performance, ideally with hands-on experience in Optimizely CMS and B2B lead generation.

Key Responsibilities

• Website Management:
• Manage and optimize website content and structure using Optimizely CMS.
• Collaborate with internal stakeholders and external agencies to ensure timely updates and campaign launches.
• Monitor and improve website performance, ensuring optimal UI/UX across devices.
• SEO & PPC:
• Lead on-page and off-page SEO strategies to improve organic visibility and rankings.
• Support regional agencies to manage PPC campaigns (Google Ads, LinkedIn Ads) to drive qualified traffic and conversions.
• Conduct keyword research, competitor analysis, and performance audits with support from the existing agencies.
• Email Marketing:
• Execute targeted email campaigns using marketing automation tools.
• Segment audiences, A/B test subject lines and content, and optimize for engagement and conversion.
• Analytics & Reporting:
• Track and report on KPIs across all digital channels.
• Use insights to inform strategy and continuously improve performance.
• Collaboration:
• Work closely with the global digital and content teams to align messaging and ensure SEO best practices.
• Coordinate with regional and global stakeholders to support integrated campaigns.

Required Skills & Experience

• Minimum 5 years of experience in digital marketing, preferably in a B2B environment.
• Proven expertise in SEO and PPC campaign management.
• Proficient in Optimizely CMS.
• Strong understanding of website UI/UX principles.
• Hands-on experience with email marketing platforms and marketing automation.
• Analytical mindset with proficiency in Google Analytics, Search Console, and ad platforms.
• Excellent communication and project management skills.

Preferred Qualifications

• Experience working with international teams and stakeholders.
• Familiarity with CRM systems and lead nurturing workflows.
• Certification in Google Ads, HubSpot, or similar platforms is a plus.

What We Offer

• A collaborative and inclusive work environment.
• Opportunities to work on global campaigns and cutting-edge digital tools.
• Professional development and upskilling support.