China Export Agency Lead - Spotify Ads

About Uplift

Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 59 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.

About Our Client

Our client is a global digital advertising company that helps connect leading platforms with advertisers and markets worldwide, providing media sales, digital marketing, and technology solutions. Representing the world's leading platforms, including TikTok, Amazon, Google, and nearly 55 others, we operate in 130+ markets across new and existing geographies.

You'll be shaping the go-to-market from scratch and translating China outbound advertising ambitions into measurable results across global platforms. If you want to build rather than manage, this is the role.

Responsibilities:

Lead the Business

• Own the China Export agency strategy, manage pipeline, forecast with precision, and close gaps fast.
• Communicate progress clearly to regional and global stakeholders with structured, data-informed updates.

Drive Agency Relationships

• Serve as the primary senior point of contact for GCR holding companies and export-focused agencies.
• Build senior relationships with Investment Directors, Business Directors, and Group Heads. Align on joint business plans and drive partner accountability.
• Develop acquisition, activation, and retention programs for agencies and clients.
• Lead executive business reviews, agency roadshows, and education sessions to embed the platform into agency planning cycles.

Develop the Market

• Define and execute a go-to-market strategy targeting China outbound advertisers across travel, luxury, consumer electronics, gaming, and e-commerce.
• Identify whitespace within agency holding groups, activating new teams, trading desks, and specialist export units.
• Drive pipeline through advertiser-specific proposals, audience strategies, and campaign frameworks for international markets.
• Represent the business at local marketing and partner events; translate market intelligence into strategic decisions.

Qualifications:

• 7–10 years in digital media sales, agency partnerships, or sales leadership, with a track record of building revenue rather than just managing it.
• Deep fluency in the GCR agency landscape: how China export budgets are planned, allocated, and traded through holding groups.
• Proven senior-level relationship management experience. Comfortable in the boardroom and effective at working level.
• Data-driven and operationally sharp: uses analytics to set goals, diagnose problems, and prioritize action.
• Experience leading or coaching teams, setting high standards and bringing people along.
• Fluent in Mandarin and English (written and spoken).
• Familiar with programmatic advertising, trading desks, and agency investment processes.
• A self-starter who sets their own bar, thrives in ambiguity, moves fast, and doesn't wait for permission.
• Comfortable with regular travel across Hong Kong and mainland China.