Head of Marketing - China

About Uplift

Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 60 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.

About Our Client

Our client is a fast-growing mobile ad tech company specializing in in-app programmatic advertising. Their Demand-Side Platform (DSP) empowers advertisers to efficiently reach their target audience across mobile devices.

About the Role

We're looking for a senior, hands-on marketer to lead company marketing in China.

As our first dedicated marketing hire in the market, you'll own how company builds awareness, credibility, and commercial momentum across the Chinese mobile ecosystem. You'll work closely with China Sales and our global marketing team, while operating independently and executing much of the work yourself.

Key Responsibilities

• Build company's presence and reputation across the Chinese mobile growth ecosystem
• Develop relationships with customers, partners, agencies, MMPs, industry communities, media, and other key players
• Identify the events, partnerships, communities, and industry moments where company should show up
• Bring market insights, competitive intelligence, and emerging trends back to the broader team
• Partner closely with China Sales on target accounts, pipeline, and market priorities
• Build programs that help open doors, deepen relationships, and support key opportunities
• Lead company's China event and community strategy, including conferences, dinners, roundtables, and company-hosted programs
• Develop China-specific content, customer stories, thought leadership, and market insights
• Localize global campaigns and sales materials for the Chinese market
• Own or oversee WeChat and other relevant local channels, with a strong focus on distribution and engagement
• Develop case studies, customer speakers, joint content, and other forms of market proof
• Use customer success and industry relationships to strengthen company's credibility in the market

Requirements

• 8+ years of B2B marketing experience, including senior-level experience in China within mobile ad tech, app marketing, mobile measurement, or a closely related industry
• Strong network and credibility within the Chinese mobile ecosystem
• Experience working for a US-based or international technology company
• Proven ability to independently own marketing for a market or region
• Strong experience across field marketing, content, partnerships, community, and sales support
• Comfortable moving between strategy and hands-on execution
• Excellent Mandarin and strong English communication skills
• Experience managing agencies and external partners

Join us and be part of a team that's shaping the future of mobile advertising!