POSITION TITLE : SOCIAL MEDIA AND MARKETING EXECUTIVE 

DEPARTMENT :  Interiors

REPORTING RELATIONSHIPS

POSITION REPORTS TO : Head of Marketing

POSITIONS SUPERVISED : 0

POSITION PURPOSE

Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction.  Works with various departments to promote overall brand through social media channels.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

Create awareness of and develop the brand you're marketing

Communicate with target audiences and build and develop customer relationships

Help with marketing plans, advertising, direct marketing and campaigns

Support the marketing manager in delivering agreed activities.

Source advertising opportunities and place adverts in the press or on the radio

Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.

Write and proofread marketing copy for both online and print campaigns.

Produce creative content, including videos and blog posts

Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement

Organize and attend events such as conferences, seminars, receptions and exhibitions

Source and secure sponsorship

Liaise with designers and printers and organize photo shoots

Arrange the effective distribution of marketing materials

Maintain and update customer databases.

Conduct market research, for example using customer questionnaires and focus groups.

Develop relationships with key stakeholders, both internal and external.

PERSONAL CHARACTERISTICS

communication and interpersonal skills

customer-facing skills

commercial awareness and business acumen

the ability to think strategically

copywriting and design skills in order to produce marketing materials for both print and online

creativity

an eye for detail

analytical skills to evaluate marketing campaigns

drive and self-motivation

a flexible approach to work

the ability to work well under pressure

teamwork and the ability to foster good working relationships

influencing and negotiation skills

skills in IT and social media

numeracy skills

Foreign language ability - may be helpful if working for multinational companies.

PERFORMANCE MEASUREMENTS

Increasing competitive intelligence and anticipating competitor reactions to new marketing strategies

More accurately assessing company marketing assets such as brand equity and its level of effectiveness among target audiences

Building a knowledge base of current and historic data that help drive marketing mix decisions and steer the company through rapidly changing market conditions

Monitoring marketings progress towards its annual goals

Determining what areas of the marketing mix product, price, place, and promotion need modification or improvement to increase some aspect of performance.

Assessing whether company goods, services, and ideas meet customer and stakeholder needs.

QUALIFICATIONS\REQUIREMENTS:

Degree in Marketing or Social Media

Web Proficiency, Computer Software Proficiency,

Team Management Experience,

Advertising, Copywriting, Content Creation,

Public Relations and Brand Marketing Experience,

Proofreading and Editing Skills,

Interpersonal Skills

Strong Verbal and Written Communication Skills,

Customer Service Skills

Efficiency & top-notch organization.