Marketing Manager

COMPANY PROFILE

Ultimum Limited is fast-growing alcoholic & non-alcoholic Beverages manufacturing company and Nigerian-based subsidiary of Union Camerounaise de Brasseries a leading Total Beverages Manufacturer with over 50 years presence and tremendous success in Cameroon; also, a proud sponsor of the 2024 African Cup of Nations (AFCON) in Abidjan. Ivory Coast.

We are committed to developing quality products that satisfy all aspirations of our customers, and constantly innovating on ways to improve our products and deliver quality and special experience for our customers. Our dream is to be a leading Future Beverages company in Africa and beyond.

At Ultimum, we recognize our people as our greatest competitive advantage hence we are committed to providing the best place to work for all our people. We are committed to being the best in the industry in creating a family of colleagues, growth opportunities, and developing our people.

We believe in empowering our people to realize their full potential. We are courageous - dream bold and dare to make them come true. We have a culture of excellence through learning, teamwork, and continuous improvement.

JOB PURPOSE

The Marketing Manager will coordinate and develop marketing policies, programs and campaigns to drive the visibility, awareness, acceptance and growth of all ULs brands across the target markets and commercial regions. The incumbent will lead market research and other relevant briefs to obtain insights and identify opportunities for growth, and recommend necessary actions.

KEY JOB ROLES & RESPONSIBILITIES

• Develop, integrate and execute the Annual Marketing and consumer plans in line with regional commercial strategies, company objectives, success metrics, activity calendars, including Innovation projects and end to end marketing.
• Oversee digital and traditional marketing campaigns, ensuring they align with brand objectives
• Regularly monitor sales volume and share growth against the plan and recommend necessary revisions and/or solutions.
• Monitor competitors activities including dealer, consumer trends, new launches and recommend appropriate and innovative marketing solutions when/where necessary.
• Plan brand operations while maintaining strict control on budget and expenditures.
• Formulate, discuss and finalize with Commercial Directors and Commercial Managers a company-wide brand awareness policy.
• Provide input on regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenses and local innovation opportunities).
• Co-create on development of market-level innovation projects.
• Oversee regionalization and real-time amplification of campaigns within the commercial regions, providing input to relevant Commercial Unit team.
• Provide oversight on brand activation at the country level, including POSM activations, consumer promotions, experiential marketing, and events (leveraging brand assets), in coordination with internal and external stakeholders.
• Determine the need, objectives and required actions for consumer promotions and programs.
• Develop strategies to ensure effective and measurable in-store execution of promotional items such as coolers, in-store signs, etc.
• Conduct market research and other research briefs, and analyze all the necessary data (including distribution, total market share by flavour, pricing effects, perceptions, etc) to identify new growth opportunities, understand consumer behaviour and recommend actions as necessary.
• Ensure expeditious communication of research data to management and maintain costs of obtaining research within budget.
• Identify needs for campaign localization or customization as necessary.
• Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations.
• Support capability building by providing necessary coaching / training to the Commercial team.
• Perform other duties as required by the job and/or management.

EXPERIENCE & ACADEMIC REQUIREMENTS

• University degree or HND in Marketing or any other related discipline (Postgraduate qualifications will be an advantage).
• Minimum 7 years cognate experience in Marketing, with 5 years managerial experience within the FMCG or Brand Marketing organization.
• Demonstrable experience developing simple, compelling strategies and able to transform complex scenarios into simple strategies.
• Experience in consumer communication development and evaluation (ATL, & BTL).
• Proven experience developing and launching new consumer products.
• Experienced at managing agencies and partners to build amazing relationships
• Expert in the application of brand positioning to drive brand growth.
• Experience working in cross-functional and cross-geographical teams is preferred.
• Proven track record of working successfully with Sales) Commercial) teams.

KEY COMPETENCY REQUIREMENTS

• Strong business / commercial acumen (general marketing, sales and advertising knowledge)
• Expert in brand activation and execution of marketing plans
• Good Project Management skills.
• Excellent communication, listening and interpersonal skills.
• Culturally sensitive and/or able to manage diversity
• Strong ethics & integrity.
• Good with change management, adaptability and dealing with uncertainty.
• Excellent negotiation Skills
• Good problem solving & decision-making skills
• Results Driven/Detail Oriented