Reporting & Analysis Senior Specialist

A. PROFILE

Role Title: Report & Analysis Senior Specialist 
Reporting to: Super App and Digital Channel Senior Manager 
Division: Digital 
Department / Section: Digital 

B. CONTEXT

Purpose: The purpose of the Reporting & Analysis Senior Specialist role is to enhance user retention and digital revenue by leveraging data-driven insights. This role focuses on analyzing user behavior, delivering in-depth reporting, and supporting the development and validation of business cases for digital products and services.
Context: 

The Digital products team plays an important role in the organization for all consumer digital products and services. You will be working in one of the most proficient Digital teams within Myanmar where you will get first hand exposure on the entire digital product lifecycle starting from product conceptualization, product launch and go-to market planning to post launch product performance tracking against set KPIs.

As part of the Digital team, the role of the Reporting and Analysis Sr. specialist is to drive user retention and engagement through behavioural analytics and engagement tools, drive digital revenue by providing insights that allow to take well informed decisions and business case creation; this for Digital products and services across, including My App.

C. ROLE ACCOUNTABILITIES

Customer retention & engagement

• Using digital tools as Google Analytics and Clevertap to drive customer engagement on U9 App, consequently leading to higher retention and increasing Daily and Monthly Active users

Analysis & insights

• Conduct analysis on digital products & services performance, providing deep dive data insights (like customer behavioural) which allow digital products stakeholders to take informed decisions that lead to revenue increase
• Reporting trends, sudden changes, irregularities, and identify the underlying causes. Escalate to management where required

Reporting

• Use internal reporting tools to generate regular reports for timely circulation with 100% accuracy
• Convert reporting requirements into dashboards and reports
• Optimize and improve existing reporting
• Validate and reconciliate data to ensure full accuracy

Business Cases

• Create business cases for new Digital products & services, driven by existing customer data & insights
• Alignment and validation with all internal and external stakeholders

Required skills

Technical and non-technical

• Exceptional attention to detail
• Excellent numeric and analytical skills
• Profound analytical thinking
• Solid experience using SQL and MS Excel
• Educated to degree level or equivalent
• Must has skills such as time management, resource management, project communication management, planning, organizing and delegating.
• Multi-tasker with ability to juggle many projects
• Passion for digital projects
• Creative flair and innovative approach

Others

• Collaborative, strong organization skills, ability to multi-task and prioritize
• Problem solving approach and decision making capabilities
• Goal- and results-driven, coordinate and facilitate meetings and reviews
• A high energy self-starter who can work with complete ownership

D. KEY PERFORMANCE INDICATORS

• Customer retention & daily / monthly active users increase on U9 App

• Increased digital revenue through deep data reporting and insights, across the Digital portfolio
• Validated and management approved business cases
• Reporting dashboards of Digital products & services, as per stakeholder requirements

E. WORKING RELATIONSHIPS & DECISION MAKING

Interacts with:

Internal: 

• Marketing

• IT

• RA & Finance

• Customer Experience

External:

• Digital products & services partners

Decision Making

• supports data-informed decision-making across the digital business.

F. EXPERIENCE AND QUALIFICATIONS

Minimum Experience & Essential Knowledge

• 3-5 years of experience in data analysis or reporting

• Solid experience using Excel and SQL

• Knowledge of query and reporting tools

• Experience with digital analytics tool is

• Telco experience or large IT corporate experience preferred.

• Proven ability to support business case development through data-driven insights and validation.

Minimum Entry Qualifications

• Bachelors degree in Data Analytics, Statistics, Computer Science, Business Administration, Economics, or a related field
• Fluent English and Myanmar language, both written and spoken