About the job Product Manager (Voice)
A. PROFILE
Role Title: Product Manager (Voice)
Reporting to: CVM & Revenue Management Senior Manager
Division: Consumer
Department / Section: Marketing
B. CONTEXT
Purpose: To drive Voice revenue for B2C segment under the consumer marketing function
Context: In order to drive Voice business from a revenue and customer stand point and to manage customer life cycle we are proposing a product manager reporting to Voice Head in the consumer marketing team
This position is only open for Myanmar Nationals.
C. ROLE ACCOUNTABILITIES
- Understanding of customer behaviour patterns though superior analytics and segmentation
- Analyse and share key insights on consumer behaviour
- Drive to maximize value extraction from subscriber base. by ensuring relevant customer journeys and experience
- Partner in preparation of business plans, business decks & reports as per process
- Implement Digital First approach to ensure stronger, more targeted engagement with consumers
- Develop and prioritise customer experience initiatives across market segments to improve NPS, Consideration, Emotional Bonding and Market share
- Work with the Data and or Voice Head to deliver new products/ initiatives
- Develop operations framework and inter functional interactions to take care of day to day operations in the most efficient manner
- Partner in planning of GTM programs of various initiatives
- Follow the governance of weekly updates, monthly planning, market visits
- Scheduled meetings with Data and Voice Head/ other teams to ensure alignment with and achievement of company objectives
- Pick-up best practices from competition and execute for own opco
- Ensure product configurations as per process, conduct product testing and log results
- Prepare actionable wrt to product interventions, segmented campaigns to drive revenue targets
D. KEY PERFORMANCE INDICATORS
- Subscriber Numbers – As per assigned targets
- Revenue – As per assigned targets
- NPD and Testing – from conceptualisation to launch - As per process
E. WORKING RELATIONSHIPS & DECISION MAKING
Interacts with:
Internal: Product managers, Campaign Managers, Digital team, S&D, Works under supervision of Data who in turn reports to Consumer Head
External: Vendors, Third Party
F. EXPERIENCE AND QUALIFICATIONS
Minimum Experience & Essential Knowledge
- Minimum 5+ years of experience in sales and consumer marketing; telecom industry experience is preferred
- Experience in consumer insights, proposition development, and customer lifecycle management
- Business management experience with focus on product management and product marketing
- Domain expertise in Product Management or Pricing roles within the telecom industry
- Understanding of technology architecture and it's impact on business operations
Minimum Entry Qualifications
- Proficiency in SQL, MS Access, PowerPoint, and Excel
MBA in Marketing is preferred