BI & Analytics Manager

A. PROFILE

Role Title: BI & Analytics Manager
Reporting to: BI & Analytics Senior Manager
Division: BI & Analytics 
Department / Section: Marketing

B. CONTEXT

Purpose: To analyse complex data from multiple sources to identify revenue, process and business improvement opportunities; providing new information and insights to the business to inform planning, continuous improvement and performance.
Context: Building big data collection and analytics capabilities to uncover customer, product, and operational insights. Analyzing data sources and proposing solutions to strategic planning problems on a one-time or periodic basis. Providing data-driven decision support. Developing analytics models and insights for customer- or employee-facing applications to drive efficiency or revenue.

C. ROLE ACCOUNTABILITIES

• Collect, analyze, and interpret large, complex data sets using statistical and analytical techniques.
• Build a deep understanding of BI projects and become an expert on analytics data collected.
• Deep level understanding of how data are keeping in the BI systems and design data models.
• Identify trends and patterns in data that can be used to inform business decisions and to take the necessary actions to improve revenue generation
• Take ownership ad hoc request by manager and management.
• Lead the team to make sure that results are delivered on time with proper data validation and prioritize the urgent tasks by negotiating with business stakeholders.
• Develop and maintain dashboards and reports to provide insights into business performance.
• Involve in various projects and make sure that require supports are given by BI to achieve the project goals
• Work closely with cross-functional teams to identify opportunities for growth and optimization.
• Collaborate with key stakeholders to provide data-driven insights that drive business growth and profitability.
• Communicate findings and recommendations to senior leadership and other key stakeholders.
• Ensure data accuracy and integrity by performing regular data quality checks.
• Analyze and define new process improvement opportunities to support continuous improvement and business outcomes.

D. KEY PERFORMANCE INDICATORS

• Support any ad-hoc requests on time
• Report Generation – Accurately and timely
• Optimization of reporting requirements
• Provide analyses

E. WORKING RELATIONSHIPS & DECISION MAKING

Interacts with:
Internal: Technology & Information, Finance, Sales and Distribution, Marketing, Strategy, Planning & Budgeting, Digital, Legal & Regulatory
External: Vendor

Decision Making

This role is fully accountable for the delivery of work assignments on time and to expectations in terms of quality, deliverables and outcomes.

F. EXPERIENCE AND QUALIFICATIONS

Minimum Experience & Essential Knowledge

• 5+ years working experience related with BI
• 2+ years of leading team experience
• 3+ years of experience working with complex SQL.
• Must have strong Can Do attitude and good self-learning skills
• Experience with data visualization tools such as Tableau or Power BI.
• Proven experience as a Data Analyst, with a track record of delivering impactful insights.
• Excellent problem-solving skills with the ability to analyze complex data sets.
• Strong attention to detail with a focus on data accuracy and integrity.
• Excellent communication skills with the ability to communicate complex data insights to non-technical stakeholders.

Minimum Entry Qualifications

• Bachelor's degree in a quantitative field such as Mathematics, Statistics, Economics, or Computer Science.