Job Openings US Marketing Growth Director (North America Lead)

About the job US Marketing Growth Director (North America Lead)

Job Title

US Marketing Growth Director (North America Lead / 01)

Location

United States (Irvine, CA – office building; remote negotiable)

Salary

RMB 1M–1.3M 

Role Summary

We are hiring a North America Marketing Leader to build and scale a premium women's health brand in the US market. This is a 01 role with full ownership of growth strategy, brand positioning, and revenue outcomes.

Key Responsibilities

1. 01 Market Build

  • Define US GTM strategy and product-market fit
  • Lead brand positioning and narrative development

2. Full-Funnel Growth Ownership

  • Manage Shopify DTC growth (acquisition retention)
  • Optimize CAC, LTV, conversion funnel

3. Performance Marketing

  • Own Meta, Google, TikTok, podcast ads
  • Allocate budgets dynamically to maximize ROI

4. Lifecycle & Retention

  • Build CRM flows (Klaviyo/SMS/email)
  • Drive repeat purchase and customer loyalty

5. Brand & Content

  • Lead KOL/KOC, PR, social, and content strategy
  • Execute campaigns across multiple female personas

6. Data & Insights

  • Build closed-loop analytics
  • Translate US market insights into product direction

7. Team Building

  • Hire and lead local US marketing team
  • Manage agencies and cross-functional stakeholders

Requirements

Must-Have:

  • US citizen or Green Card holder
  • 10+ years marketing experience in North America
  • Strong DTC (Shopify/eCommerce) experience
  • Hands-on performance marketing (Meta, Google, TikTok)
  • Experience building or scaling brands (01 or rapid growth)

Preferred:

  • FemTech / HealthTech / Wellness / Beauty
  • Premium consumer brands
  • Experience in wearable / 3C hardware

Ideal Candidate Keywords

  • Head of Growth / VP Marketing
  • DTC / Shopify
  • CAC / LTV / Lifecycle
  • FemTech / Women's Health / Wellness
  • 01 / Startup / Market Launch

Notes (Internal Headhunter Insight)

  • MUST be builder, not brand manager
  • Avoid:
    • Pure agency backgrounds
    • Retail-only / wholesale-heavy profiles
  • Prioritize:
    • Startup / scale-up experience
    • Hands-on operators

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