5WW84363 | KOL运营主管-雅加达

职位概述：
我们正在寻找一位充满活力且积极主动的网红经理（KOL Manager），负责领导并拓展我们在印度尼西亚市场的 TikTok 网红营销业务。理想的候选人将负责识别、接洽并管理与 TikTok 网红的合作关系，以提升品牌在本地市场的知名度、用户参与度，并最终推动销售增长。
主要职责：
网红策略制定：
制定并执行与品牌目标、印尼市场趋势及消费者洞察紧密结合的综合性 TikTok 网红营销策略。
策划能有效提升用户参与度、品牌知名度及转化的营销活动，设定清晰的 KPI 和可衡量的成果。
网红研究与识别：
识别并与符合品牌价值观、目标受众及目标的印尼头部及中小型（micro）TikTok 网红建立合作关系。
持续关注 TikTok 平台趋势及新兴网红，确保品牌始终处于平台前沿。
活动执行与管理：
主导网红营销活动的端到端执行，涵盖项目说明、内容创作、最终交付及效果分析全过程。
确保网红创作的内容符合品牌规范、调性及整体营销策略。
合作与谈判：
与网红及网红经纪机构就合同条款、合作细节及酬劳进行谈判，确保建立互利共赢的伙伴关系。
与内部团队（创意、公关、营销）紧密协作，确保网红内容无缝融入整体营销策略。
效果追踪与报告：
监控 TikTok 网红营销活动表现，追踪关键指标（如参与度、覆盖范围、转化率），并据此优化策略。
定期向管理层汇报活动成效、投资回报率（ROI）及网红影响力分析报告。
社群建设：
与网红建立并维护长期合作关系，培养忠诚度以促成持续合作。
参与社群管理，与网红的粉丝互动，确保积极的品牌口碑。
市场与竞品洞察：
监测竞争对手在 TikTok 上的网红营销策略，分析印尼数字营销领域中网红营销的趋势。
运用数据与洞察持续改进并调整网红营销策略。
任职要求：
具备网红营销或网红管理经验（需提供证明），熟悉 TikTok 生态者优先，有印尼或东南亚市场经验者尤佳。
深刻理解 TikTok 平台趋势、功能特性及最佳实践。
出色的谈判技巧与沟通能力。
富有创造力，具备跳出框架思维以打造爆款内容的能力。
精通印尼语（Bahasa Indonesia）和英语（书面及口语）。
高度条理性，注重细节，能够同时管理多个项目。
优先条件：
拥有生活类、时尚或电子商务行业品牌工作经验。
在印尼拥有现成的 TikTok 网红人脉资源。

Key Responsibilities:
1. KOL Strategy Development:
- Develop and implement a comprehensive TikTok influencer strategy aligned with brand objectives, market trends, and consumer insights in Indonesia.
- Create campaigns that drive engagement, brand awareness, and conversion, with clear KPIs and measurable outcomes.
2. KOL Research and Identification:
- Identify and establish relationships with top-tier and micro-influencers in Indonesia who align with the brands values, target audience, and goals.
- Stay up-to-date with TikTok trends and emerging influencers to ensure the brand is always at the forefront of the platform.
3. Campaign Execution & Management:
- Oversee end-to-end influencer campaign execution, from briefing and content creation to final delivery and performance analysis.
- Ensure influencers content aligns with brand guidelines, voice, and overall marketing strategy.
4. Collaboration and Negotiation:
- Negotiate contracts, terms, and compensation with influencers and influencer agencies to ensure mutually beneficial partnerships.
- Collaborate with internal teams (creative, PR, and marketing) to ensure influencer content is integrated seamlessly into the overall marketing strategy.
5. Performance Tracking and Reporting:
- Monitor the performance of KOL campaigns on TikTok, track key metrics (engagement, reach, conversions), and optimize strategies accordingly.
- Provide regular reports and insights to management on campaign effectiveness, ROI, and influencer impact.
6. Community Building:
- Build and nurture long-term relationships with influencers to foster loyalty and repeat collaborations.
- Engage in community management by interacting with influencers audiences and ensuring positive brand sentiment.
7. Market and Competitor Insights:
- Monitor competitors' influencer strategies on TikTok and analyze trends in influencer marketing within Indonesias digital landscape.
- Use data and insights to continuously improve and adapt the influencer strategy.
Qualifications:
- Proven experience in influencer marketing or KOL management, ideally in the TikTok ecosystem, preferably within Indonesia or Southeast Asia.
- Strong understanding of TikTok trends, features, and best practices.
- Excellent negotiation and communication skills.
- Creative mindset with an ability to think outside the box to create viral content.
- Fluent in Bahasa Indonesia and English (both written and spoken).
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
Preferred:
- Experience working with a brand in the lifestyle, fashion, or e-commerce industry.
- Existing network of TikTok influencers in Indonesia.